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AI Visibility Benchmark

Which Travel & booking technology brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
310,670
models queried
3
latest snapshot
19 Oct

Europe15 of 20 markets have data for Travel & booking technology

10 of 15 industries have data in France

Showing Travel & booking technology in France.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed95 verified mentions

Share of voice

How Travel & booking technology mentions are split in France.

  • Amadeus13.7% share of voice, 13 mentions
  • Sabre12.6% share of voice, 12 mentions
  • Booking.com6.3% share of voice, 6 mentions
  • Travelport6.3% share of voice, 6 mentions
  • Airbnb4.2% share of voice, 4 mentions
  • Other brands56.8% share of voice, 54 mentions

Out of 95 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel & booking technology · France

Share of voice

13.7%

Mentions

13

vs previous

no data

38% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus5 mentions
  2. Travelport5 mentions
  3. Sabre4 mentions

Gemini

  1. Amadeus4 mentions
  2. Duffel4 mentions
  3. Navan4 mentions

Claude

  1. Sabre5 mentions
  2. Amadeus4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar8 Jun29 Jun13 Jul27 Jul10 Aug24 Aug7 Sept21 Sept12 Oct
Amadeus10.5%7.1%7.6%8.7%8.5%16.2%5.4%13.2%5.5%7.1%13.7%
Sabre9.5%5.1%6.3%9.7%5.6%13.2%5.4%12.1%3.6%5.4%12.6%
Booking.com7.4%8.2%7.6%8.7%no scanno scan10.9%6.6%8.2%no scan6.3%
Travelport2.1%no scanno scan4.9%2.8%4.4%no scan7.7%no scan3.6%6.3%
Airbnb6.3%7.1%3.8%7.8%no scanno scan7.6%5.5%6.4%no scan4.2%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.7%no data
212.6%no data
36.3%new
46.3%no data
54.2%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in France, across every published industry.

Biggest risers

  1. WixE-commerce platforms · rank 7 → 2+5
  2. SlackBusiness software (CRM & B2B SaaS) · rank 6 → 2+4
  3. WooCommerceE-commerce platforms · rank 8 → 4+4
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. GhostPublishing & newsletter platforms · rank 3 → 2+1

Biggest fallers

  1. QontoBusiness software (CRM & B2B SaaS) · rank 1 → 5-4
  2. Amazon SageMakerAI & MLOps platforms · rank 1 → 4-3
  3. PrestaShopE-commerce platforms · rank 2 → 3-1
  4. DrupalPublishing & newsletter platforms · rank 2 → 3-1

How these numbers are built: methodology