Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 0
- models queried
- 3
- latest snapshot
- 7 Sept
Global
Showing Business software (CRM & B2B SaaS) in Global.
Brands AI names when someone asks about management software, CRM and B2B SaaS tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Business software (CRM & B2B SaaS) mentions are split in Global.
- HubSpot7.8% share of voice, 17 mentions
- Salesforce6.8% share of voice, 15 mentions
- ActiveCampaign4.1% share of voice, 9 mentions
- Slack3.7% share of voice, 8 mentions
- Marketo3.2% share of voice, 7 mentions
- Other brands74.4% share of voice, 163 mentions
Out of 219 verified brand mentions in this snapshot.
Industry leader
HubSpot
Business software (CRM & B2B SaaS) · Global
Share of voice
7.8%
Mentions
17
vs previous
no change
29% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot5 mentions
- Marketo5 mentions
- Salesforce5 mentions
Gemini
- HubSpot9 mentions
- Salesforce7 mentions
- ActiveCampaign5 mentions
Claude
- HubSpot3 mentions
- Salesforce3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug | 31 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.1% | 6.4% | 6.9% | 7.0% | 7.2% | 7.2% | 3.8% | 4.4% | 4.6% | 7.8% | 7.3% | 6.4% | 5.4% | 4.9% | 4.9% | 5.5% | 6.3% | 6.7% | 7.0% | 5.9% | 6.9% | 6.4% | 7.8% |
| Salesforce | 4.3% | 6.3% | 6.3% | 6.5% | 6.6% | 6.3% | 3.8% | 4.4% | 4.2% | 4.8% | 6.0% | 4.6% | 4.8% | 4.9% | 4.0% | 5.5% | 4.6% | 4.6% | 3.2% | 4.3% | 4.7% | 6.4% | 6.8% |
| ActiveCampaign | 2.0% | 3.0% | no scan | 1.7% | 2.0% | 1.8% | 1.6% | 3.2% | 4.6% | 4.2% | 1.3% | 2.7% | 3.1% | no scan | 2.5% | 3.4% | 2.0% | 3.9% | 1.6% | 2.0% | 3.0% | 2.5% | 4.1% |
| Slack | 1.5% | 3.9% | 5.2% | 5.4% | 5.6% | 5.1% | 4.4% | 3.6% | 2.8% | 6.0% | 5.2% | 4.3% | 4.3% | 4.9% | 4.8% | 3.4% | 4.6% | 3.2% | 4.3% | 5.5% | 3.9% | 4.3% | 3.7% |
| Marketo | 2.7% | 3.3% | 1.9% | 1.4% | 2.5% | no scan | 2.2% | no scan | 1.9% | no scan | no scan | no scan | 2.3% | no scan | no scan | no scan | no scan | 2.1% | no scan | no scan | no scan | no scan | 3.2% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.8% | 17 | 29% | no change | |
| 2 | 6.8% | 15 | 20% | no change | |
| 3 | 4.1% | 9 | 67% | up 8 | |
| 4 | 3.7% | 8 | 13% | up 1 | |
| 5 | 3.2% | 7 | 86% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 11 → 3+8
- Hugging FaceAI & MLOps platforms · rank 6 → 2+4
- CourseraE-learning & course platforms (LMS) · rank 5 → 2+3
- AsanaMarketing agency tools · rank 3 → 1+2
- Monday.comMarketing agency tools · rank 4 → 2+2
Biggest fallers
- SEMrushMarketing agency tools · rank 1 → 4-3
- TalentLMSE-learning & course platforms (LMS) · rank 2 → 4-2
- WixE-commerce platforms · rank 4 → 5-1
- CernerClinic & digital health software · rank 2 → 3-1
- AhrefsMarketing agency tools · rank 2 → 3-1
How these numbers are built: methodology