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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Global13 of 20 markets have data for Legal

Showing Legal in Global.

Brands AI names when someone asks about legal practice software for small firms.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed125 verified mentions

Share of voice

How Legal mentions are split in Global.

  • Clio16.8% share of voice, 21 mentions
  • MyCase12.8% share of voice, 16 mentions
  • PracticePanther7.2% share of voice, 9 mentions
  • Relativity7.2% share of voice, 9 mentions
  • Everlaw6.4% share of voice, 8 mentions
  • Other brands49.6% share of voice, 62 mentions

Out of 125 verified brand mentions in this snapshot.

Industry leader

Clio

Legal · Global

Share of voice

16.8%

Mentions

21

vs previous

no change

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Clio7 mentions
  2. MyCase6 mentions
  3. Everlaw4 mentions

Gemini

  1. Clio10 mentions
  2. MyCase7 mentions
  3. PracticePanther5 mentions

Claude

  1. Clio4 mentions
  2. MyCase3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Cliono scan11.4%10.8%10.7%10.5%9.6%11.0%8.2%10.3%10.3%11.8%10.1%11.1%10.6%10.5%12.7%10.3%9.3%11.3%11.0%16.8%
MyCaseno scan9.0%8.3%8.1%8.0%7.9%6.6%7.1%10.3%6.2%8.9%4.2%7.4%9.2%4.5%9.4%4.7%8.3%9.2%4.4%12.8%
PracticePantherno scan6.4%6.1%6.0%6.0%2.6%6.6%5.1%5.2%3.4%4.4%2.5%3.7%5.7%4.5%5.6%3.7%2.8%4.2%3.7%7.2%
Relativityno scan4.7%4.6%4.2%4.6%4.4%4.4%3.1%2.1%4.1%4.1%no scan7.4%3.9%3.0%5.2%1.9%5.6%4.6%2.9%7.2%
Everlawno scan5.1%4.8%4.9%5.2%7.0%no scan3.1%2.1%3.4%3.3%2.5%3.7%4.2%3.0%4.9%1.9%4.6%2.8%2.9%6.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
116.8%no change
212.8%up 3
37.2%up 4
47.2%no data
56.4%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. CloudbedsTravel · rank 5 1+4
  2. WordPressPublishing · rank 3 1+2
  3. SlackSaaS · rank 5 3+2
  4. ZillowReal Estate · rank 4 2+2
  5. WixE-commerce · rank 5 4+1

Biggest fallers

  1. AhrefsAgencies · rank 1 4-3
  2. PipedriveSaaS · rank 2 5-3
  3. Google ClassroomEducation · rank 2 4-2
  4. GhostPublishing · rank 1 2-1
  5. WooCommerceE-commerce · rank 4 5-1

How these numbers are built: methodology