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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202621 AI responses analysed211 verified mentions

Share of voice

How Marketing agency tools mentions are split in Global.

  • Asana5.7% share of voice, 12 mentions
  • Monday.com5.2% share of voice, 11 mentions
  • Ahrefs4.7% share of voice, 10 mentions
  • SEMrush4.7% share of voice, 10 mentions
  • ClickUp4.3% share of voice, 9 mentions
  • Other brands75.4% share of voice, 159 mentions

Out of 211 verified brand mentions in this snapshot.

Industry leader

Asana

Marketing agency tools · Global

Share of voice

5.7%

Mentions

12

vs previous

up 2

50% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Asana4 mentions
  2. Trello4 mentions
  3. Ahrefs3 mentions

Gemini

  1. AgencyAnalytics6 mentions
  2. Ahrefs6 mentions
  3. Asana6 mentions

Claude

  1. HubSpot3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar9 Mar16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
Asana5.6%5.0%6.1%6.8%7.0%7.0%3.3%2.3%3.8%4.7%1.6%3.0%2.8%3.3%3.5%2.2%4.1%2.0%2.6%4.2%4.3%4.4%5.7%
Monday.com3.9%3.6%3.7%3.0%3.2%4.3%2.2%no scan4.3%2.7%2.8%2.4%1.9%no scan3.0%1.8%2.5%2.0%3.3%4.4%5.9%4.4%5.2%
Ahrefs5.1%6.1%4.7%5.3%5.4%5.1%5.1%5.1%4.3%4.7%8.0%5.4%3.1%6.1%4.5%8.4%4.7%4.9%5.3%4.9%7.5%4.9%4.7%
SEMrush5.1%6.7%5.3%6.2%5.9%6.2%5.1%5.6%4.3%4.0%8.8%7.4%4.4%7.0%5.5%8.8%5.8%7.9%6.0%5.9%6.4%5.7%4.7%
ClickUp2.5%2.0%2.6%2.5%2.5%2.1%no scanno scan2.2%3.4%no scan2.7%2.8%2.8%3.5%2.2%3.6%1.5%2.6%3.9%4.3%3.8%4.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
15.7%up 2
25.2%up 2
34.7%down 1
44.7%down 3
54.3%up 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 11 3+8
  2. Hugging FaceAI & MLOps platforms · rank 6 2+4
  3. CourseraE-learning & course platforms (LMS) · rank 5 2+3
  4. AsanaMarketing agency tools · rank 3 1+2
  5. Monday.comMarketing agency tools · rank 4 2+2

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 4-3
  2. TalentLMSE-learning & course platforms (LMS) · rank 2 4-2
  3. WixE-commerce platforms · rank 4 5-1
  4. CernerClinic & digital health software · rank 2 3-1
  5. AhrefsMarketing agency tools · rank 2 3-1

How these numbers are built: methodology