Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Global
Showing Agencies in Global.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Agencies mentions are split in Global.
- Agencies7.5% share of voice, 15 mentions
- SEMrush5.5% share of voice, 11 mentions
- AgencyAnalytics4.0% share of voice, 8 mentions
- Ahrefs4.0% share of voice, 8 mentions
- Asana3.5% share of voice, 7 mentions
- Other brands75.6% share of voice, 152 mentions
Out of 201 verified brand mentions in this snapshot.
Industry leader
Agencies
Agencies · Global
Share of voice
7.5%
Mentions
15
vs previous
new
60% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Agencies6 mentions
- Asana3 mentions
- Google Analytics3 mentions
Gemini
- AgencyAnalytics7 mentions
- Agencies6 mentions
- Ahrefs5 mentions
Claude
- Agencies3 mentions
- HubSpot3 mentions
- SEMrush3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agencies | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 7.5% |
| SEMrush | 5.1% | 6.7% | 5.3% | 6.2% | 5.9% | 6.2% | 5.1% | 5.6% | 4.3% | 4.0% | 8.8% | 7.4% | 4.4% | 7.0% | 5.5% | 8.8% | 5.8% | 7.9% | 6.0% | 5.9% | 6.4% | 5.5% |
| AgencyAnalytics | 1.4% | 2.9% | no scan | no scan | 1.4% | 1.5% | no scan | no scan | no scan | 6.0% | 2.4% | 5.4% | 2.2% | 3.7% | 2.7% | 2.9% | 2.7% | 3.0% | 3.3% | 3.7% | 3.2% | 4.0% |
| Ahrefs | 5.1% | 6.1% | 4.7% | 5.3% | 5.4% | 5.1% | 5.1% | 5.1% | 4.3% | 4.7% | 8.0% | 5.4% | 3.1% | 6.1% | 4.5% | 8.4% | 4.7% | 4.9% | 5.3% | 4.9% | 7.5% | 4.0% |
| Asana | 5.6% | 5.0% | 6.1% | 6.8% | 7.0% | 7.0% | 3.3% | 2.3% | 3.8% | 4.7% | 1.6% | 3.0% | 2.8% | 3.3% | 3.5% | 2.2% | 4.1% | 2.0% | 2.6% | 4.2% | 4.3% | 3.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.5% | 15 | 60% | new | |
| 2 | 5.5% | 11 | 36% | no change | |
| 3 | 4.0% | 8 | 25% | up 3 | |
| 4 | 4.0% | 8 | 63% | down 3 | |
| 5 | 3.5% | 7 | 57% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- CloudbedsTravel · rank 5 → 1+4
- WordPressPublishing · rank 3 → 1+2
- SlackSaaS · rank 5 → 3+2
- ZillowReal Estate · rank 4 → 2+2
- WixE-commerce · rank 5 → 4+1
Biggest fallers
- AhrefsAgencies · rank 1 → 4-3
- PipedriveSaaS · rank 2 → 5-3
- Google ClassroomEducation · rank 2 → 4-2
- GhostPublishing · rank 1 → 2-1
- WooCommerceE-commerce · rank 4 → 5-1
How these numbers are built: methodology