Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Global9 of 20 markets have data for Insurance
Showing Insurance in Global.
Brands AI names when someone asks about software for brokers and insurers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Insurance mentions are split in Global.
- Applied Epic8.3% share of voice, 5 mentions
- EZLynx8.3% share of voice, 5 mentions
- Lemonade6.7% share of voice, 4 mentions
- Vertafore5.0% share of voice, 3 mentions
- Other brands71.7% share of voice, 43 mentions
Out of 60 verified brand mentions in this snapshot.
Industry leader
Applied Epic
Insurance · Global
Share of voice
8.3%
Mentions
5
vs previous
up 3
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Applied Epic3 mentions
Gemini
- EZLynx3 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 20 Apr | 4 May | 18 May | 1 Jun | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Applied Epic | 7.2% | 7.6% | 7.8% | 7.2% | 9.8% | 8.8% | 15.6% | 5.9% | 3.8% | 8.0% | 9.6% | 10.7% | 5.9% | 7.1% | 4.4% | 10.3% | 6.3% | 4.6% | 6.8% | 8.3% |
| EZLynx | 7.1% | 6.0% | 7.0% | 5.7% | 9.8% | 7.5% | 12.5% | 8.2% | 7.6% | 8.0% | 10.4% | 9.5% | 5.4% | 3.9% | 8.2% | 11.2% | 6.3% | 4.6% | 7.8% | 8.3% |
| Lemonade | 5.8% | 6.0% | 6.4% | 6.6% | 6.6% | 3.8% | no scan | no scan | 4.8% | 3.4% | no scan | 6.0% | 1.7% | 5.5% | 2.2% | no scan | 3.8% | 2.5% | 1.9% | 6.7% |
| Vertafore | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 2.9% | no scan | no scan | no scan | 2.5% | no scan | no scan | 5.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.3% | 5 | 0% | up 3 | |
| 2 | 8.3% | 5 | 20% | no change | |
| 3 | 6.7% | 4 | 25% | no data | |
| 4 | 5.0% | 3 | 0% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Global, across every published industry.
Biggest risers
- CloudbedsTravel · rank 5 → 1+4
- WordPressPublishing · rank 3 → 1+2
- SlackSaaS · rank 5 → 3+2
- ZillowReal Estate · rank 4 → 2+2
- WixE-commerce · rank 5 → 4+1
Biggest fallers
- AhrefsAgencies · rank 1 → 4-3
- PipedriveSaaS · rank 2 → 5-3
- Google ClassroomEducation · rank 2 → 4-2
- GhostPublishing · rank 1 → 2-1
- WooCommerceE-commerce · rank 4 → 5-1
How these numbers are built: methodology