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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
7 Sept

Brands AI names when someone asks about proptech and software/CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202621 AI responses analysed106 verified mentions

Share of voice

How Proptech & real estate software mentions are split in Global.

  • CoStar8.5% share of voice, 9 mentions
  • Follow Up Boss7.5% share of voice, 8 mentions
  • AppFolio5.7% share of voice, 6 mentions
  • kvCORE4.7% share of voice, 5 mentions
  • LoopNet4.7% share of voice, 5 mentions
  • Other brands68.9% share of voice, 73 mentions

Out of 106 verified brand mentions in this snapshot.

Industry leader

CoStar

Proptech & real estate software · Global

Share of voice

8.5%

Mentions

9

vs previous

new

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CoStar3 mentions

Gemini

  1. CoStar4 mentions
  2. Follow Up Boss4 mentions
  3. Experts recommend3 mentions

Claude

  1. AppFolio3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr20 Apr4 May18 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
CoStar3.2%1.8%2.4%3.3%no scanno scan4.9%no scanno scanno scan7.6%2.8%no scanno scanno scan8.9%4.8%2.4%no scanno scan8.5%
Follow Up Boss5.6%6.5%5.5%5.8%14.5%10.3%7.3%9.6%8.6%6.0%4.2%9.4%9.0%8.8%6.8%6.9%8.6%8.7%9.8%7.0%7.5%
AppFolio8.5%7.2%7.0%7.6%6.5%6.9%6.1%5.5%8.6%9.4%6.7%7.5%7.0%8.8%11.3%5.9%6.7%5.6%8.9%10.7%5.7%
kvCORE4.8%5.1%5.0%5.6%9.7%8.0%6.1%6.8%3.4%4.3%2.5%5.7%4.3%5.3%5.4%3.0%4.8%5.6%4.5%4.2%4.7%
LoopNetno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan3.0%no scanno scanno scan3.0%4.7%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.5%new
27.5%no change
35.7%down 2
44.7%up 1
54.7%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Global, across every published industry.

Biggest risers

  1. ActiveCampaignBusiness software (CRM & B2B SaaS) · rank 11 3+8
  2. Hugging FaceAI & MLOps platforms · rank 6 2+4
  3. CourseraE-learning & course platforms (LMS) · rank 5 2+3
  4. AsanaMarketing agency tools · rank 3 1+2
  5. Monday.comMarketing agency tools · rank 4 2+2

Biggest fallers

  1. SEMrushMarketing agency tools · rank 1 4-3
  2. TalentLMSE-learning & course platforms (LMS) · rank 2 4-2
  3. WixE-commerce platforms · rank 4 5-1
  4. CernerClinic & digital health software · rank 2 3-1
  5. AhrefsMarketing agency tools · rank 2 3-1

How these numbers are built: methodology