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AI Visibility Benchmark

Which Real Estate brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Europe15 of 20 markets have data for Real Estate

12 of 15 industries have data in Netherlands

Showing Real Estate in Netherlands.

Brands AI names when someone asks about software and CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed76 verified mentions

Share of voice

How Real Estate mentions are split in Netherlands.

  • Funda11.8% share of voice, 9 mentions
  • AppFolio7.9% share of voice, 6 mentions
  • Guesty5.3% share of voice, 4 mentions
  • Hostaway5.3% share of voice, 4 mentions
  • Realworks5.3% share of voice, 4 mentions
  • Other brands64.5% share of voice, 49 mentions

Out of 76 verified brand mentions in this snapshot.

Industry leader

Funda

Real Estate · Netherlands

Share of voice

11.8%

Mentions

9

vs previous

no change

22% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. AppFolio3 mentions
  2. Funda3 mentions

Gemini

No data in this snapshot

Claude

  1. Funda4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul27 Jul10 Aug24 Aug
Funda20.0%19.7%7.7%16.7%18.2%20.0%11.4%16.8%11.8%
AppFolio5.5%no scanno scan5.6%4.5%9.3%6.3%6.5%7.9%
Guestyno scanno scanno scanno scanno scanno scanno scanno scan5.3%
Hostawayno scanno scanno scanno scanno scanno scanno scanno scan5.3%
Realworks14.5%13.1%20.5%9.3%12.1%8.0%7.6%10.3%5.3%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.8%no change
27.9%up 1
35.3%new
45.3%new
55.3%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Netherlands, across every published industry.

Biggest risers

  1. AWSAI & ML · rank 4 2+2
  2. HubSpotSaaS · rank 2 1+1
  3. MollieFinance · rank 2 1+1

Biggest fallers

  1. HubSpotAgencies · rank 2 4-2
  2. ExactSaaS · rank 1 2-1
  3. AdyenFinance · rank 1 2-1
  4. MoodleEducation · rank 1 2-1
  5. Amazon SageMakerAI & ML · rank 2 3-1

How these numbers are built: methodology