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AI Visibility Benchmark

Which Marketing agency tools brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
308,549
models queried
3
latest snapshot
19 Oct

Europe

9 of 15 industries have data in Netherlands

Showing Marketing agency tools in Netherlands.

Brands AI names when someone asks about tools and platforms for digital marketing agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 12 October 202618 AI responses analysed150 verified mentions

Share of voice

How Marketing agency tools mentions are split in Netherlands.

  • Ahrefs7.3% share of voice, 11 mentions
  • SEMrush6.7% share of voice, 10 mentions
  • Monday.com6.0% share of voice, 9 mentions
  • Google Analytics 44.7% share of voice, 7 mentions
  • HubSpot4.0% share of voice, 6 mentions
  • Other brands71.3% share of voice, 107 mentions

Out of 150 verified brand mentions in this snapshot.

Industry leader

Ahrefs

Marketing agency tools · Netherlands

Share of voice

7.3%

Mentions

11

vs previous

no change

45% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Ahrefs3 mentions
  2. SEMrush3 mentions

Gemini

  1. Ahrefs6 mentions
  2. Monday.com5 mentions
  3. SEMrush5 mentions

Claude

  1. Google Analytics 43 mentions
  2. Matomo3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand2 Mar16 Mar23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul27 Jul10 Aug24 Aug14 Sept28 Sept12 Oct
Ahrefs3.8%4.6%7.6%5.1%6.7%5.0%6.9%9.1%6.1%4.6%4.7%8.2%9.5%7.3%
SEMrush3.8%4.6%8.9%7.2%7.6%6.7%7.5%11.7%8.9%6.2%4.7%8.2%9.5%6.7%
Monday.com2.8%3.4%no scanno scan6.7%1.7%2.5%no scan2.8%3.6%7.4%4.1%3.4%6.0%
Google Analytics 41.3%no scanno scanno scanno scan1.7%4.4%no scan2.8%1.5%no scanno scanno scan4.7%
HubSpot2.3%3.8%5.9%7.6%5.7%5.0%3.8%4.1%2.8%5.2%5.4%4.8%3.4%4.0%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
17.3%no change
26.7%no change
36.0%no data
44.7%new
54.0%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Netherlands, across every published industry.

Biggest risers

  1. WooCommerceE-commerce platforms · rank 2 → 1+1

Biggest fallers

  1. ShopifyE-commerce platforms · rank 1 → 2-1

How these numbers are built: methodology