Which AI & ML brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Italy
Showing AI & ML in Italy.
Brands AI names when someone asks about platforms to build and deploy machine learning models.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How AI & ML mentions are split in Italy.
- Vertex AI12.2% share of voice, 15 mentions
- Hugging Face8.9% share of voice, 11 mentions
- Microsoft Azure8.9% share of voice, 11 mentions
- Amazon SageMaker6.5% share of voice, 8 mentions
- Prodigy4.1% share of voice, 5 mentions
- Other brands59.4% share of voice, 73 mentions
Out of 123 verified brand mentions in this snapshot.
Industry leader
Vertex AI
AI & ML · Italy
Share of voice
12.2%
Mentions
15
vs previous
up 1
33% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Microsoft Azure3 mentions
Gemini
- Vertex AI7 mentions
- Hugging Face5 mentions
- Microsoft Azure5 mentions
Claude
- Vertex AI6 mentions
- Hugging Face4 mentions
- Microsoft Azure3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Vertex AI | no scan | no scan | 1.9% | no scan | 4.3% | 2.4% | 12.1% | 3.7% | 14.7% | 11.7% | 12.2% |
| Hugging Face | no scan | 3.3% | no scan | 5.5% | no scan | 2.4% | no scan | 1.9% | 1.5% | no scan | 8.9% |
| Microsoft Azure | 6.7% | 12.5% | no scan | no scan | no scan | no scan | 5.5% | 8.0% | no scan | 3.9% | 8.9% |
| Amazon SageMaker | 4.9% | 11.7% | 22.4% | 6.8% | 7.5% | 8.5% | 8.8% | 6.2% | 17.6% | 13.1% | 6.5% |
| Prodigy | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 12.2% | 15 | 33% | up 1 | |
| 2 | 8.9% | 11 | 36% | new | |
| 3 | 8.9% | 11 | 36% | up 5 | |
| 4 | 6.5% | 8 | 0% | down 3 | |
| 5 | 4.1% | 5 | 0% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology