Which Legal brands does AI recommend?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe13 of 20 markets have data for Legal
11 of 15 industries have data in Italy
Showing Legal in Italy.
Brands AI names when someone asks about legal practice software for small firms.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Legal mentions are split in Italy.
- Wolters Kluwer10.7% share of voice, 8 mentions
- Clio8.0% share of voice, 6 mentions
- LexisNexis8.0% share of voice, 6 mentions
- DocuSign5.3% share of voice, 4 mentions
- Fatturazione Elettronica5.3% share of voice, 4 mentions
- Other brands62.7% share of voice, 47 mentions
Out of 75 verified brand mentions in this snapshot.
Industry leader
Wolters Kluwer
Legal · Italy
Share of voice
10.7%
Mentions
8
vs previous
up 4
13% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Clio3 mentions
Gemini
- Wolters Kluwer7 mentions
- Fatturazione Elettronica4 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Wolters Kluwer | no scan | 7.2% | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 6.4% | 10.7% |
| Clio | 16.3% | 15.7% | 17.2% | 14.8% | 15.6% | 10.7% | 13.2% | 9.4% | 12.1% | 11.9% | 8.0% |
| LexisNexis | 8.1% | 8.4% | no scan | 9.3% | no scan | no scan | no scan | 3.5% | 6.9% | 3.7% | 8.0% |
| DocuSign | 3.5% | 3.6% | 4.3% | 7.4% | 5.2% | no scan | no scan | 3.5% | 3.4% | 7.3% | 5.3% |
| Fatturazione Elettronica | no scan | no scan | no scan | no scan | no scan | 4.0% | 2.9% | no scan | no scan | no scan | 5.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.7% | 8 | 13% | up 4 | |
| 2 | 8.0% | 6 | 0% | down 1 | |
| 3 | 8.0% | 6 | 0% | no data | |
| 4 | 5.3% | 4 | 0% | no data | |
| 5 | 5.3% | 4 | 0% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology