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AI Visibility Benchmark

Which Dealership software (DMS) brands does AI recommend?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name in this category.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

Europe10 of 20 markets have data for Dealership software (DMS)

12 of 15 industries have data in Switzerland

Showing Dealership software (DMS) in Switzerland.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed90 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Switzerland.

  • CDK10.0% share of voice, 9 mentions
  • CDK Global10.0% share of voice, 9 mentions
  • AutoScout248.9% share of voice, 8 mentions
  • Autoline5.6% share of voice, 5 mentions
  • Mobile.de4.4% share of voice, 4 mentions
  • Other brands61.1% share of voice, 55 mentions

Out of 90 verified brand mentions in this snapshot.

Industry leader

CDK

Dealership software (DMS) · Switzerland

Share of voice

10.0%

Mentions

9

vs previous

new

11% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

No data in this snapshot

Gemini

  1. Autoline5 mentions
  2. AutoScout244 mentions
  3. CDK4 mentions

Claude

  1. CDK3 mentions
  2. CDK Global3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar15 Jun29 Jun20 Jul3 Aug17 Aug31 Aug
CDKno scanno scan11.5%no scanno scanno scanno scan10.0%
CDK Global32.5%22.7%11.5%20.0%10.8%22.0%31.9%10.0%
AutoScout24no scanno scan2.6%no scan6.2%4.9%no scan8.9%
Autolineno scanno scan2.6%no scan6.2%no scan6.4%5.6%
Mobile.deno scanno scanno scanno scanno scanno scanno scan4.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
1CDK10.0%new
2CDK Global10.0%down 1
38.9%new
45.6%no data
54.4%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Switzerland, across every published industry.

Biggest risers

  1. Microsoft Azure Machine LearningAI & MLOps platforms · rank 6 3+3
  2. TwintE-commerce platforms · rank 6 4+2
  3. Magento (Adobe Commerce)E-commerce platforms · rank 3 2+1

Biggest fallers

  1. WooCommerceE-commerce platforms · rank 2 3-1
  2. CDK GlobalDealership software (DMS) · rank 1 2-1

How these numbers are built: methodology