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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

Europe14 of 20 markets have data for Proptech & real estate software

12 of 15 industries have data in Switzerland

Showing Proptech & real estate software in Switzerland.

Brands AI names when someone asks about proptech and software/CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 14 September 202621 AI responses analysed75 verified mentions

Share of voice

How Proptech & real estate software mentions are split in Switzerland.

  • Homegate10.7% share of voice, 8 mentions
  • ImmoScout2410.7% share of voice, 8 mentions
  • Wüest Partner10.7% share of voice, 8 mentions
  • Zillow8.0% share of voice, 6 mentions
  • AppFolio4.0% share of voice, 3 mentions
  • Other brands56.0% share of voice, 42 mentions

Out of 75 verified brand mentions in this snapshot.

Industry leader

Homegate

Proptech & real estate software · Switzerland

Share of voice

10.7%

Mentions

8

vs previous

up 2

13% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Zillow4 mentions

Gemini

  1. Wüest Partner6 mentions
  2. Homegate4 mentions
  3. ImmoScout244 mentions

Claude

  1. Homegate3 mentions
  2. ImmoScout243 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar15 Jun29 Jun20 Jul3 Aug17 Aug31 Aug14 Sept
Homegate15.3%17.2%8.1%10.0%9.7%13.1%10.6%11.2%10.7%
ImmoScout2416.7%15.5%9.0%7.5%9.7%14.8%12.1%14.3%10.7%
Wüest Partnerno scanno scan10.8%no scan4.8%3.3%6.1%no scan10.7%
Zillowno scan12.1%4.5%no scanno scanno scanno scanno scan8.0%
AppFolio4.2%5.2%4.5%7.5%8.1%6.6%7.6%7.1%4.0%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.7%up 2
210.7%down 1
310.7%new
48.0%new
5AppFolio4.0%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Switzerland, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 3 → 1+2
  2. PostFinanceE-commerce platforms · rank 6 → 4+2
  3. HomegateProptech & real estate software · rank 3 → 1+2
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. TwintE-commerce platforms · rank 4 → 3+1

Biggest fallers

  1. Swiss PostShipping & logistics platforms · rank 1 → 4-3
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 3 → 6-3
  3. WooCommerceE-commerce platforms · rank 3 → 5-2
  4. SEMrushMarketing agency tools · rank 1 → 2-1
  5. SalesforceBusiness software (CRM & B2B SaaS) · rank 1 → 2-1

How these numbers are built: methodology