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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
0
models queried
3
latest snapshot
14 Sept

Europe10 of 20 markets have data for Dealership software (DMS)

12 of 15 industries have data in Switzerland

Showing Dealership software (DMS) in Switzerland.

Brands AI names when someone asks about dealer management systems (DMS) for dealerships.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 14 September 202618 AI responses analysed60 verified mentions

Share of voice

How Dealership software (DMS) mentions are split in Switzerland.

  • Reynolds & Reynolds18.3% share of voice, 11 mentions
  • CDK Global15.0% share of voice, 9 mentions
  • DealerSocket10.0% share of voice, 6 mentions
  • AutoScout248.3% share of voice, 5 mentions
  • Geotab6.7% share of voice, 4 mentions
  • Other brands41.7% share of voice, 25 mentions

Out of 60 verified brand mentions in this snapshot.

Industry leader

Reynolds & Reynolds

Dealership software (DMS) · Switzerland

Share of voice

18.3%

Mentions

11

vs previous

no data

9% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Reynolds & Reynolds4 mentions
  2. DealerSocket3 mentions

Gemini

  1. Reynolds & Reynolds4 mentions
  2. AutoScout243 mentions
  3. CDK Global3 mentions

Claude

  1. CDK Global4 mentions
  2. Reynolds & Reynolds3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar15 Jun29 Jun20 Jul3 Aug17 Aug31 Aug14 Sept
Reynolds & Reynolds5.0%6.8%5.1%20.0%no scan9.8%12.8%4.4%18.3%
CDK Global32.5%22.7%11.5%20.0%10.8%22.0%31.9%10.0%15.0%
DealerSocketno scan15.9%no scan8.6%no scanno scan4.3%3.3%10.0%
AutoScout24no scanno scan2.6%no scan6.2%4.9%no scan8.9%8.3%
Geotabno scanno scanno scanno scanno scan4.9%no scanno scan6.7%

Full ranking

Top 518 AI responses analysed in this snapshot
Top 5 brands by share of voice, with verified mentions, tone and movement against the previous snapshot.
#BrandSharevs previous
118.3%no data
215.0%no change
310.0%no data
48.3%down 1
56.7%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Switzerland, across every published industry.

Biggest risers

  1. HubSpotMarketing agency tools · rank 3 → 1+2
  2. PostFinanceE-commerce platforms · rank 6 → 4+2
  3. HomegateProptech & real estate software · rank 3 → 1+2
  4. HubSpotBusiness software (CRM & B2B SaaS) · rank 2 → 1+1
  5. TwintE-commerce platforms · rank 4 → 3+1

Biggest fallers

  1. Swiss PostShipping & logistics platforms · rank 1 → 4-3
  2. Microsoft Azure Machine LearningAI & MLOps platforms · rank 3 → 6-3
  3. WooCommerceE-commerce platforms · rank 3 → 5-2
  4. SEMrushMarketing agency tools · rank 1 → 2-1
  5. SalesforceBusiness software (CRM & B2B SaaS) · rank 1 → 2-1

How these numbers are built: methodology