Salesforce and HubSpot tie at the top of business software in the United States: 6.9% and 6.6%
United States · Business softwareLeer en español
Which business software brands does AI recommend in United States?
Salesforce is the business software brand ChatGPT, Gemini and Claude name most in United States: 6.9% of mentions over the 4 weeks ending September 14, 2026, in a statistical tie with HubSpot (6.6%). It appears in 66.4% of the 107 answers.
Record figures
- Leader share of voice
- Salesforce: 6.9%
- Second
- HubSpot: 6.6%
- QuickBooks
- 5.0%
- Slack
- 4.7%
- Asana
- 3.8%
- 95 % interval (mentions)
- 5.6% to 8.3%
- Answers naming the leader
- 66.4%
- Answers analysed
- 107
- Window
- 4-week window closed on September 14, 2026
- Models
- ChatGPT, Gemini, Claude
In business software in the United States, Salesforce and HubSpot end the 4-week window closed on September 14, 2026 tied at the top. Salesforce holds 6.9% of the mentions and HubSpot 6.6%, across 107 answers from ChatGPT, Gemini and Claude. The two shares are a statistical tie: the gap between them sits inside the margin of the sample. The same tie held in the previous window. Salesforce appears in 66.4% of the answers and HubSpot in 64.5%, a distance that confirms the pair moves together.
The top spot is shared. Salesforce and HubSpot show up in most answers about the category and QuickBooks, third, appears in far fewer. Slack and Asana follow at a lower level. For any other brand in the category the reference is double: those two names hold the head in the three models, the models return them together, and the picture repeats from one window to the next. A brand sitting third or lower in this category competes against a pair, and the distance from that pair to the rest of the ranking is already wide.
How I measured it
In the 4-week window closed on September 14, 2026 I gathered 107 answers from ChatGPT, Gemini and Claude about business software in United States. The public benchmark measures every week which brands ChatGPT, Gemini and Claude name across 20 markets and 15 industries, in Spanish and in English. The models are queried through their APIs and without web search. Every mention is counted against a curated brand registry, with whole-word matching. Every brand that appears in a Quick Insight has been reviewed by a person. A brand's mention share is its part of the category's verified mentions in the period. The 95% interval is the margin of error of the share, calculated with the Wilson method. I calculate it on mentions and on answers. I publish a lead as clear when the second brand's share falls outside the leader's interval in both calculations. Inside it, it is a statistical tie.
Scope of the data
The figure covers the business software category in United States, with prompts in English, on ChatGPT, Gemini and Claude, in the 4-week window closed on September 14, 2026; the models are queried through their APIs and without web search.
What to do with this figure
- Measure the brand with the same category prompts. Prompt Tracking runs prompts on the five engines.
- See which sources AI cites when it answers about the category. Prompt Tracking shows, for each prompt and model, the sources the answer cited, and AI Market Leaders groups them by brand.
- Cover the topics where AI leaves the brand out. Content Boost turns citation gaps into an editorial calendar with drafts.
About AuraMetrics
AuraMetrics measures how a brand appears in AI answers and validates the technical implementation behind that presence. The GEO Score is calculated on the GEO Framework, a public four-pillar methodology. It analyzes the sources AI cites. It measures visibility in ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. It checks whether a shopping agent can buy from a store, with UCP checks. It turns citation gaps into a content plan with drafts. It generates llms.txt, OKF and ARD files. It delivers shareable reports and runs as white label for agencies. It publishes a weekly benchmark across 20 markets and 15 industries, and the Observatory of brands in AI.