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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

North America16 of 20 markets have data for Travel

Showing Travel in United States.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed88 verified mentions

Share of voice

How Travel mentions are split in United States.

  • Sabre8.0% share of voice, 7 mentions
  • Amadeus5.7% share of voice, 5 mentions
  • Cvent4.5% share of voice, 4 mentions
  • Travefy4.5% share of voice, 4 mentions
  • Airbnb3.4% share of voice, 3 mentions
  • Other brands73.9% share of voice, 65 mentions

Out of 88 verified brand mentions in this snapshot.

Industry leader

Sabre

Travel · United States

Share of voice

8.0%

Mentions

7

vs previous

up 1

14% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Sabre3 mentions

Gemini

  1. Sabre3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
Sabre5.0%4.8%4.5%2.1%2.4%3.6%4.9%6.6%9.0%9.2%13.6%5.6%5.9%6.9%6.3%7.7%6.3%6.4%6.2%8.4%7.2%8.0%
Amadeus6.1%6.4%4.6%4.6%2.4%3.6%9.8%2.2%7.5%8.4%13.6%5.1%3.9%6.3%8.7%6.2%5.4%4.6%5.1%5.0%7.2%5.7%
Cventno scanno scanno scanno scan2.4%no scanno scanno scanno scanno scanno scan1.4%no scanno scanno scanno scan1.3%no scanno scanno scanno scan4.5%
Travefy2.0%1.8%1.9%2.4%2.4%5.5%4.9%no scanno scanno scanno scanno scanno scanno scanno scanno scanno scan2.8%no scanno scan2.1%4.5%
Airbnb4.7%5.2%5.6%6.3%4.9%no scanno scan4.4%no scan3.8%no scanno scan3.9%3.2%5.6%no scan4.0%no scan3.1%5.0%no scan3.4%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
18.0%up 1
25.7%down 1
34.5%new
44.5%no data
53.4%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. AsanaSaaS · rank 5 2+3
  2. SalesforceSaaS · rank 3 1+2
  3. Amazon SageMakerAI & ML · rank 2 1+1
  4. Vertex AIAI & ML · rank 3 2+1
  5. SEMrushAgencies · rank 2 1+1

Biggest fallers

  1. HubSpotSaaS · rank 2 3-1
  2. AthenahealthHealthcare · rank 2 3-1
  3. BigCommerceE-commerce · rank 2 3-1
  4. CDK GlobalAutomotive · rank 2 3-1

How these numbers are built: methodology