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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

North America13 of 20 markets have data for Legal

Showing Legal in United States.

Brands AI names when someone asks about legal practice software for small firms.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed127 verified mentions

Share of voice

How Legal mentions are split in United States.

  • Clio11.0% share of voice, 14 mentions
  • MyCase5.5% share of voice, 7 mentions
  • Relativity5.5% share of voice, 7 mentions
  • Ecosystem4.7% share of voice, 6 mentions
  • LexisNexis4.7% share of voice, 6 mentions
  • Other brands68.5% share of voice, 87 mentions

Out of 127 verified brand mentions in this snapshot.

Industry leader

Clio

Legal · United States

Share of voice

11.0%

Mentions

14

vs previous

no change

36% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Clio4 mentions
  2. Everlaw3 mentions
  3. MyCase3 mentions

Gemini

  1. Clio6 mentions
  2. Ecosystem4 mentions
  3. Clio Grow3 mentions

Claude

  1. Clio4 mentions
  2. LexisNexis4 mentions
  3. Westlaw4 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Clio10.8%10.2%11.0%9.9%12.1%13.6%10.6%11.7%11.0%6.1%11.2%10.9%8.6%11.8%7.0%10.6%10.8%9.4%12.3%8.6%11.0%
MyCase8.4%8.3%8.6%8.3%10.7%8.0%9.6%4.3%12.2%4.1%9.5%8.3%3.6%10.2%3.9%9.7%8.9%3.9%9.6%3.9%5.5%
Relativity4.9%4.3%4.9%4.7%3.4%9.1%5.8%3.2%3.7%2.7%6.0%4.1%4.3%3.7%no scan5.3%3.9%3.1%5.4%3.1%5.5%
Ecosystemno scanno scanno scanno scanno scanno scanno scanno scanno scan4.1%no scanno scanno scanno scanno scanno scanno scanno scanno scanno scan4.7%
LexisNexis3.9%4.9%3.9%4.0%no scan3.4%4.8%no scanno scan5.4%6.9%no scan2.2%4.5%5.5%5.3%2.7%no scan3.8%6.3%4.7%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.0%no change
25.5%up 3
35.5%no data
44.7%new
54.7%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. Reynolds & ReynoldsAutomotive · rank 2 1+1
  2. EpicHealthcare · rank 2 1+1
  3. SlackSaaS · rank 5 4+1
  4. CDK GlobalAutomotive · rank 3 2+1
  5. BigCommerceE-commerce · rank 3 2+1

Biggest fallers

  1. CDKAutomotive · rank 1 3-2
  2. AsanaSaaS · rank 3 5-2
  3. SalesforceSaaS · rank 2 3-1
  4. HubSpotSaaS · rank 1 2-1
  5. AthenahealthHealthcare · rank 1 2-1

How these numbers are built: methodology