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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
31 Aug

Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 31 August 202618 AI responses analysed141 verified mentions

Share of voice

How Cybersecurity mentions are split in United States.

  • CrowdStrike10.6% share of voice, 15 mentions
  • Microsoft6.4% share of voice, 9 mentions
  • Ecosystem4.3% share of voice, 6 mentions
  • Qualys3.5% share of voice, 5 mentions
  • SentinelOne3.5% share of voice, 5 mentions
  • Other brands71.6% share of voice, 101 mentions

Out of 141 verified brand mentions in this snapshot.

Industry leader

CrowdStrike

Cybersecurity · United States

Share of voice

10.6%

Mentions

15

vs previous

no change

27% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. CrowdStrike5 mentions
  2. McAfee3 mentions
  3. Microsoft3 mentions

Gemini

  1. CrowdStrike6 mentions
  2. Vanta5 mentions
  3. Drata4 mentions

Claude

  1. CrowdStrike4 mentions
  2. Microsoft3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr27 Apr11 May25 May1 Jun8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug31 Aug
CrowdStrike13.0%13.4%11.9%9.5%15.0%13.1%13.8%21.6%18.6%11.3%17.9%14.7%19.3%15.1%13.0%17.1%15.6%22.0%15.9%8.7%15.7%10.6%
Microsoftno scanno scan1.3%2.1%no scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan3.8%no scanno scan6.4%
Ecosystemno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan1.9%no scanno scanno scanno scanno scan4.3%
Qualys5.0%4.2%5.1%4.9%5.0%3.1%2.8%no scanno scan2.6%no scan2.5%no scan1.8%3.3%no scan2.9%1.6%1.8%3.2%no scan3.5%
SentinelOne1.9%4.6%4.5%1.7%4.3%6.9%1.8%9.3%3.1%4.3%6.3%3.6%9.6%7.0%4.9%6.7%5.5%7.3%5.6%4.0%7.0%3.5%

Full ranking

Top 1018 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.6%no change
26.4%new
34.3%new
43.5%new
53.5%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United States, across every published industry.

Biggest risers

  1. AsanaSaaS · rank 5 2+3
  2. SalesforceSaaS · rank 3 1+2
  3. Amazon SageMakerAI & ML · rank 2 1+1
  4. Vertex AIAI & ML · rank 3 2+1
  5. SEMrushAgencies · rank 2 1+1

Biggest fallers

  1. HubSpotSaaS · rank 2 3-1
  2. AthenahealthHealthcare · rank 2 3-1
  3. BigCommerceE-commerce · rank 2 3-1
  4. CDK GlobalAutomotive · rank 2 3-1

How these numbers are built: methodology