Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe16 of 20 markets have data for Travel
11 of 15 industries have data in Sweden
Showing Travel in Sweden.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in Sweden.
- Interface6.6% share of voice, 8 mentions
- Amadeus4.9% share of voice, 6 mentions
- Swish4.9% share of voice, 6 mentions
- Mews3.3% share of voice, 4 mentions
- Sabre3.3% share of voice, 4 mentions
- Other brands77.0% share of voice, 94 mentions
Out of 122 verified brand mentions in this snapshot.
Industry leader
Interface
Travel · Sweden
Share of voice
6.6%
Mentions
8
vs previous
new
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Interface6 mentions
Gemini
- Swish4 mentions
- Fortnox3 mentions
- Mews3 mentions
Claude
- Amadeus3 mentions
- Travelport3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Interface | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 6.6% |
| Amadeus | 13.8% | 5.3% | no scan | 8.0% | no scan | 6.1% | 9.3% | 7.0% | 7.1% | 4.9% |
| Swish | no scan | no scan | no scan | no scan | no scan | 4.0% | 2.3% | 2.0% | 4.0% | 4.9% |
| Mews | no scan | 9.3% | 8.5% | no scan | no scan | 10.1% | no scan | no scan | no scan | 3.3% |
| Sabre | 13.8% | 4.0% | 3.4% | 10.0% | no scan | 7.1% | 8.1% | 7.0% | 7.1% | 3.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.6% | 8 | 0% | new | |
| 2 | 4.9% | 6 | 17% | no change | |
| 3 | 4.9% | 6 | 50% | no data | |
| 4 | 3.3% | 4 | 25% | new | |
| 5 | 3.3% | 4 | 25% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology