Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Sweden
Showing SaaS in Sweden.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Sweden.
- Pipedrive9.8% share of voice, 16 mentions
- HubSpot9.2% share of voice, 15 mentions
- Monday.com7.4% share of voice, 12 mentions
- Slack6.7% share of voice, 11 mentions
- Fortnox5.5% share of voice, 9 mentions
- Other brands61.4% share of voice, 100 mentions
Out of 163 verified brand mentions in this snapshot.
Industry leader
Pipedrive
SaaS · Sweden
Share of voice
9.8%
Mentions
16
vs previous
no change
56% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Pipedrive5 mentions
- HubSpot4 mentions
- Trello4 mentions
Gemini
- Slack8 mentions
- HubSpot7 mentions
- Pipedrive7 mentions
Claude
- HubSpot4 mentions
- Monday.com4 mentions
- Pipedrive4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pipedrive | no scan | 6.3% | 6.4% | 3.9% | 9.0% | 5.4% | 6.3% | 6.5% | 5.7% | 5.3% | 5.0% | 11.8% | 9.8% |
| HubSpot | 5.3% | 7.9% | no scan | 5.5% | 10.4% | 5.4% | 5.6% | 3.6% | 8.9% | 10.1% | 7.5% | 9.7% | 9.2% |
| Monday.com | no scan | no scan | 3.4% | no scan | no scan | no scan | 2.8% | no scan | 2.1% | 2.7% | 1.9% | no scan | 7.4% |
| Slack | no scan | 4.2% | 6.4% | 5.1% | 6.0% | 2.4% | 3.5% | no scan | 4.2% | 4.8% | 4.3% | 5.6% | 6.7% |
| Fortnox | no scan | 5.8% | 6.4% | 6.6% | 9.0% | 6.6% | 4.2% | 4.3% | 5.2% | 6.4% | 8.1% | 11.1% | 5.5% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 9.8% | 16 | 56% | no change | |
| 2 | 9.2% | 15 | 47% | up 1 | |
| 3 | 7.4% | 12 | 50% | new | |
| 4 | 6.7% | 11 | 9% | no change | |
| 5 | 5.5% | 9 | 44% | down 3 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology