Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe9 of 20 markets have data for Insurance
11 of 15 industries have data in Sweden
Showing Insurance in Sweden.
Brands AI names when someone asks about software for brokers and insurers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Insurance mentions are split in Sweden.
- Genasys6.8% share of voice, 8 mentions
- Tietoevry5.1% share of voice, 6 mentions
- Guidewire4.3% share of voice, 5 mentions
- Salesforce4.3% share of voice, 5 mentions
- Applied Epic3.4% share of voice, 4 mentions
- Other brands76.1% share of voice, 89 mentions
Out of 117 verified brand mentions in this snapshot.
Industry leader
Genasys
Insurance · Sweden
Share of voice
6.8%
Mentions
8
vs previous
new
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
No data in this snapshot
Gemini
- Genasys8 mentions
- Tietoevry6 mentions
- BankID4 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 4 May | 18 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Genasys | no scan | no scan | no scan | no scan | no scan | 5.6% | no scan | no scan | no scan | 6.8% |
| Tietoevry | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.0% | no scan | 5.1% |
| Guidewire | 11.1% | 8.3% | 6.1% | no scan | no scan | 8.3% | 7.3% | 6.0% | 3.6% | 4.3% |
| Salesforce | no scan | no scan | 5.1% | 3.7% | no scan | no scan | no scan | 3.0% | 5.4% | 4.3% |
| Applied Epic | 4.8% | 10.0% | 5.1% | 3.7% | 8.3% | 4.2% | 7.3% | 4.0% | 3.6% | 3.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.8% | 8 | 0% | new | |
| 2 | 5.1% | 6 | 0% | new | |
| 3 | 4.3% | 5 | 0% | no data | |
| 4 | Salesforce | 4.3% | 5 | 20% | down 3 |
| 5 | 3.4% | 4 | 0% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Sweden, across every published industry.
Biggest risers
- SwishE-commerce · rank 7 → 5+2
- Microsoft Azure Machine LearningAI & ML · rank 3 → 2+1
- HubSpotSaaS · rank 3 → 2+1
- WooCommerceE-commerce · rank 3 → 2+1
- KlarnaFinance · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- FortnoxSaaS · rank 2 → 5-3
- HubSpotAgencies · rank 1 → 4-3
- KlarnaE-commerce · rank 2 → 3-1
- SEMrushAgencies · rank 2 → 3-1
How these numbers are built: methodology