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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe19 of 20 markets have data for Cybersecurity

11 of 15 industries have data in Sweden

Showing Cybersecurity in Sweden.

Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202618 AI responses analysed77 verified mentions

Share of voice

How Cybersecurity mentions are split in Sweden.

  • CrowdStrike10.4% share of voice, 8 mentions
  • Qualys5.2% share of voice, 4 mentions
  • SentinelOne5.2% share of voice, 4 mentions
  • Drata3.9% share of voice, 3 mentions
  • OneTrust3.9% share of voice, 3 mentions
  • Other brands71.4% share of voice, 55 mentions

Out of 77 verified brand mentions in this snapshot.

Industry leader

CrowdStrike

Cybersecurity · Sweden

Share of voice

10.4%

Mentions

8

vs previous

no change

0% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

No data in this snapshot

Gemini

  1. CrowdStrike5 mentions
  2. Drata3 mentions
  3. Vanta3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar13 Apr4 May18 May15 Jun29 Jun13 Jul27 Jul17 Aug
CrowdStrike14.7%13.6%12.0%10.8%7.1%21.9%5.5%10.4%16.5%10.4%
Qualys5.1%2.9%2.4%6.2%5.4%no scanno scan1.2%2.1%5.2%
SentinelOne8.1%7.8%7.2%6.2%3.6%10.5%3.6%3.7%4.1%5.2%
Dratano scanno scanno scanno scanno scanno scan2.7%no scanno scan3.9%
OneTrustno scanno scanno scanno scanno scanno scanno scanno scanno scan3.9%

Full ranking

Top 718 AI responses analysed in this snapshot
Places 1 to 5 of 7, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.4%no change
25.2%no data
3SentinelOne5.2%no data
43.9%new
53.9%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Sweden, across every published industry.

Biggest risers

  1. SwishE-commerce · rank 7 5+2
  2. Microsoft Azure Machine LearningAI & ML · rank 3 2+1
  3. HubSpotSaaS · rank 3 2+1
  4. WooCommerceE-commerce · rank 3 2+1
  5. KlarnaFinance · rank 2 1+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 4-3
  2. FortnoxSaaS · rank 2 5-3
  3. HubSpotAgencies · rank 1 4-3
  4. KlarnaE-commerce · rank 2 3-1
  5. SEMrushAgencies · rank 2 3-1

How these numbers are built: methodology