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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe15 of 20 markets have data for Real Estate

10 of 15 industries have data in Poland

Showing Real Estate in Poland.

Brands AI names when someone asks about software and CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 10 August 202618 AI responses analysed66 verified mentions

Share of voice

How Real Estate mentions are split in Poland.

  • Morizon9.1% share of voice, 6 mentions
  • Otodom9.1% share of voice, 6 mentions
  • Gratka7.6% share of voice, 5 mentions
  • Airbnb6.1% share of voice, 4 mentions
  • AppFolio6.1% share of voice, 4 mentions
  • Other brands62.1% share of voice, 41 mentions

Out of 66 verified brand mentions in this snapshot.

Industry leader

Morizon

Real Estate · Poland

Share of voice

9.1%

Mentions

6

vs previous

no change

17% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Morizon3 mentions

Gemini

  1. Guesty3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar15 Jun29 Jun13 Jul27 Jul10 Aug
Morizonno scan9.9%no scanno scan8.8%7.8%14.7%9.1%
Otodom9.8%9.9%15.7%19.3%12.0%13.0%13.8%9.1%
Gratka9.8%9.9%10.0%no scan7.2%5.2%11.0%7.6%
Airbnb2.4%4.2%4.3%no scanno scanno scanno scan6.1%
AppFolio4.9%4.2%5.7%7.0%5.6%5.2%4.6%6.1%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
19.1%no change
29.1%no change
37.6%no change
46.1%new
56.1%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Poland, across every published industry.

Biggest risers

  1. Przelewy24E-commerce · rank 7 3+4
  2. InPostE-commerce · rank 9 6+3
  3. Vertex AIAI & ML · rank 4 2+2
  4. PrestaShopE-commerce · rank 11 9+2
  5. Amazon SageMakerAI & ML · rank 2 1+1

Biggest fallers

  1. AllegroE-commerce · rank 3 5-2
  2. SEMrushAgencies · rank 1 2-1
  3. PayUE-commerce · rank 6 7-1

How these numbers are built: methodology