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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

South America9 of 20 markets have data for Insurance

14 of 15 industries have data in Peru

Showing Insurance in Peru.

Brands AI names when someone asks about software for brokers and insurers.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202615 AI responses analysed66 verified mentions

Share of voice

How Insurance mentions are split in Peru.

  • Insurtech10.6% share of voice, 7 mentions
  • Rimac10.6% share of voice, 7 mentions
  • Zoho10.6% share of voice, 7 mentions
  • HubSpot7.6% share of voice, 5 mentions
  • Applied Epic6.1% share of voice, 4 mentions
  • Other brands54.5% share of voice, 36 mentions

Out of 66 verified brand mentions in this snapshot.

Industry leader

Insurtech

Insurance · Peru

Share of voice

10.6%

Mentions

7

vs previous

new

29% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Insurtech3 mentions
  2. Zoho3 mentions

Gemini

  1. Bdeo3 mentions
  2. Rimac3 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar8 Jun22 Jun6 Jul20 Jul10 Aug24 Aug
Insurtechno scanno scanno scanno scanno scanno scanno scan10.6%
Rimacno scanno scanno scan6.3%no scanno scanno scan10.6%
Zoho5.8%5.4%2.6%7.4%2.4%2.1%no scan10.6%
HubSpot7.7%7.1%6.6%2.1%6.0%9.4%3.2%7.6%
Applied Epic5.8%10.7%3.9%6.3%3.6%4.2%4.2%6.1%

Full ranking

Top 915 AI responses analysed in this snapshot
Places 1 to 5 of 9, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.6%new
210.6%new
310.6%new
47.6%no data
5Applied Epic6.1%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Peru, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 4 2+2
  2. TalentLMSEducation · rank 5 4+1
  3. ProperatiReal Estate · rank 2 1+1
  4. PipedriveSaaS · rank 4 3+1

Biggest fallers

  1. WordPressPublishing · rank 1 2-1
  2. Amazon SageMakerAI & ML · rank 1 2-1
  3. Vertex AIAI & ML · rank 2 3-1
  4. Mercado LibreE-commerce · rank 4 5-1
  5. SEMrushAgencies · rank 2 3-1

How these numbers are built: methodology