Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe16 of 20 markets have data for Travel
13 of 15 industries have data in Netherlands
Showing Travel in Netherlands.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in Netherlands.
- Amadeus20.0% share of voice, 18 mentions
- Sabre17.8% share of voice, 16 mentions
- Booking.com6.7% share of voice, 6 mentions
- Siteminder5.6% share of voice, 5 mentions
- Travelport4.4% share of voice, 4 mentions
- Other brands45.6% share of voice, 41 mentions
Out of 90 verified brand mentions in this snapshot.
Industry leader
Amadeus
Travel · Netherlands
Share of voice
20.0%
Mentions
18
vs previous
no change
17% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Amadeus5 mentions
- Sabre5 mentions
- Siteminder3 mentions
Gemini
- Amadeus7 mentions
- Sabre5 mentions
- Peakwork3 mentions
Claude
- Amadeus6 mentions
- Sabre6 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|
| Amadeus | no scan | 6.0% | 3.8% | 6.5% | 6.4% | 7.8% | 7.0% | 20.0% |
| Sabre | no scan | 6.0% | 3.8% | 7.8% | 5.1% | 6.9% | 5.3% | 17.8% |
| Booking.com | 9.8% | 9.5% | no scan | 5.2% | 9.0% | 7.8% | no scan | 6.7% |
| Siteminder | 6.1% | 4.8% | 3.8% | 5.2% | 6.4% | 4.3% | 2.6% | 5.6% |
| Travelport | 2.4% | no scan | no scan | no scan | no scan | 4.3% | 2.6% | 4.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 20.0% | 18 | 17% | no change | |
| 2 | 17.8% | 16 | 0% | up 1 | |
| 3 | 6.7% | 6 | 33% | new | |
| 4 | 5.6% | 5 | 20% | no data | |
| 5 | 4.4% | 4 | 0% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- Amazon SageMakerAI & ML · rank 3 → 2+1
Biggest fallers
- MollieE-commerce · rank 4 → 6-2
- HubSpotSaaS · rank 1 → 2-1
- AhrefsAgencies · rank 2 → 3-1
- HiXHealthcare · rank 3 → 4-1
- Project44Logistics · rank 1 → 2-1
How these numbers are built: methodology