Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
13 of 15 industries have data in Netherlands
Showing SaaS in Netherlands.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Netherlands.
- Exact6.4% share of voice, 11 mentions
- HubSpot6.4% share of voice, 11 mentions
- Personio5.3% share of voice, 9 mentions
- Pipedrive4.7% share of voice, 8 mentions
- Exact Online4.1% share of voice, 7 mentions
- Other brands73.1% share of voice, 125 mentions
Out of 171 verified brand mentions in this snapshot.
Industry leader
Exact
SaaS · Netherlands
Share of voice
6.4%
Mentions
11
vs previous
up 2
27% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Salesforce5 mentions
- Exact3 mentions
- HubSpot3 mentions
Gemini
- Exact Online6 mentions
- HubSpot6 mentions
- Nmbrs6 mentions
Claude
- Exact4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Exact | no scan | 5.6% | 3.3% | 7.0% | 6.9% | 5.5% | 5.7% | 3.8% | 4.7% | 3.4% | 6.4% |
| HubSpot | 5.1% | 6.5% | 3.3% | no scan | 8.0% | 8.3% | 8.8% | 5.7% | 6.3% | 5.3% | 6.4% |
| Personio | no scan | 3.4% | 1.8% | 3.1% | no scan | 2.1% | 3.1% | 3.2% | 2.6% | 2.4% | 5.3% |
| Pipedrive | no scan | 2.9% | no scan | no scan | 4.2% | 6.2% | 6.9% | 4.4% | 5.2% | 2.9% | 4.7% |
| Exact Online | no scan | 4.3% | 3.7% | no scan | 5.3% | 5.5% | 5.0% | 3.8% | 4.2% | 3.8% | 4.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.4% | 11 | 27% | up 2 | |
| 2 | 6.4% | 11 | 36% | down 1 | |
| 3 | 5.3% | 9 | 78% | up 9 | |
| 4 | 4.7% | 8 | 63% | up 5 | |
| 5 | Exact Online | 4.1% | 7 | 14% | down 3 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- Amazon SageMakerAI & ML · rank 3 → 2+1
Biggest fallers
- MollieE-commerce · rank 4 → 6-2
- HubSpotSaaS · rank 1 → 2-1
- AhrefsAgencies · rank 2 → 3-1
- HiXHealthcare · rank 3 → 4-1
- Project44Logistics · rank 1 → 2-1
How these numbers are built: methodology