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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

13 of 15 industries have data in Netherlands

Showing Finance in Netherlands.

Brands AI names when someone asks about fintech platforms and payment processing.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 10 August 202621 AI responses analysed96 verified mentions

Share of voice

How Finance mentions are split in Netherlands.

  • Adyen12.5% share of voice, 12 mentions
  • Mollie9.4% share of voice, 9 mentions
  • Stripe9.4% share of voice, 9 mentions
  • Bunq6.3% share of voice, 6 mentions
  • Exact Online5.2% share of voice, 5 mentions
  • Other brands57.3% share of voice, 55 mentions

Out of 96 verified brand mentions in this snapshot.

Industry leader

Adyen

Finance · Netherlands

Share of voice

12.5%

Mentions

12

vs previous

no change

50% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Adyen5 mentions
  2. Mollie3 mentions
  3. Stripe3 mentions

Gemini

  1. Adyen6 mentions
  2. Mollie4 mentions
  3. Stripe4 mentions

Claude

No data in this snapshot

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar1 Jun15 Jun29 Jun13 Jul27 Jul10 Aug
Adyen17.7%16.1%18.4%14.1%5.5%9.0%7.1%11.0%12.5%
Mollie18.5%16.1%18.4%14.1%6.8%13.4%9.1%11.0%9.4%
Stripeno scan6.6%5.9%6.3%4.1%9.0%5.1%5.1%9.4%
Bunq13.1%8.8%8.1%9.4%6.2%7.5%8.1%6.8%6.3%
Exact Onlineno scan7.3%1.5%no scan6.2%3.0%4.0%no scan5.2%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
112.5%no change
29.4%no change
39.4%up 2
46.3%down 1
55.2%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Netherlands, across every published industry.

Biggest risers

  1. Amazon SageMakerAI & ML · rank 3 2+1

Biggest fallers

  1. MollieE-commerce · rank 4 6-2
  2. HubSpotSaaS · rank 1 2-1
  3. AhrefsAgencies · rank 2 3-1
  4. HiXHealthcare · rank 3 4-1
  5. Project44Logistics · rank 1 2-1

How these numbers are built: methodology