Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe19 of 20 markets have data for Cybersecurity
13 of 15 industries have data in Netherlands
Showing Cybersecurity in Netherlands.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in Netherlands.
- CrowdStrike13.4% share of voice, 20 mentions
- Splunk8.1% share of voice, 12 mentions
- Microsoft Sentinel6.7% share of voice, 10 mentions
- SentinelOne6.0% share of voice, 9 mentions
- Incident Response4.7% share of voice, 7 mentions
- Other brands61.1% share of voice, 91 mentions
Out of 149 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · Netherlands
Share of voice
13.4%
Mentions
20
vs previous
no change
35% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CrowdStrike5 mentions
- IBM QRadar4 mentions
- Splunk4 mentions
Gemini
- CrowdStrike13 mentions
- Microsoft Sentinel7 mentions
- SentinelOne6 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|
| CrowdStrike | 9.3% | 5.9% | 13.7% | 15.4% | 13.4% | 14.4% | 10.6% | 13.4% |
| Splunk | 6.7% | 9.9% | 3.2% | 3.4% | 4.1% | no scan | no scan | 8.1% |
| Microsoft Sentinel | 5.3% | no scan | no scan | 4.3% | 4.1% | 2.7% | 2.4% | 6.7% |
| SentinelOne | 6.0% | 9.9% | 4.2% | 6.8% | 6.2% | 6.8% | 4.1% | 6.0% |
| Incident Response | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 13.4% | 20 | 35% | no change | |
| 2 | 8.1% | 12 | 58% | new | |
| 3 | 6.7% | 10 | 40% | no data | |
| 4 | 6.0% | 9 | 44% | down 2 | |
| 5 | 4.7% | 7 | 29% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- Amazon SageMakerAI & ML · rank 3 → 2+1
Biggest fallers
- MollieE-commerce · rank 4 → 6-2
- HubSpotSaaS · rank 1 → 2-1
- AhrefsAgencies · rank 2 → 3-1
- HiXHealthcare · rank 3 → 4-1
- Project44Logistics · rank 1 → 2-1
How these numbers are built: methodology