Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
13 of 15 industries have data in Netherlands
Showing Agencies in Netherlands.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Agencies mentions are split in Netherlands.
- SEMrush6.2% share of voice, 12 mentions
- HubSpot5.2% share of voice, 10 mentions
- Ahrefs4.6% share of voice, 9 mentions
- Research4.6% share of voice, 9 mentions
- Monday.com3.6% share of voice, 7 mentions
- Other brands75.8% share of voice, 147 mentions
Out of 194 verified brand mentions in this snapshot.
Industry leader
SEMrush
Agencies · Netherlands
Share of voice
6.2%
Mentions
12
vs previous
no change
58% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Research4 mentions
- SEMrush4 mentions
- Ahrefs3 mentions
Gemini
- Monday.com5 mentions
- Ahrefs4 mentions
- HubSpot4 mentions
Claude
- HubSpot4 mentions
- SEMrush4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 1 Jun | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| SEMrush | 3.8% | 4.6% | 8.9% | 7.2% | 7.6% | 6.7% | 7.5% | 11.7% | 8.9% | 6.2% |
| HubSpot | 2.3% | 3.8% | 5.9% | 7.6% | 5.7% | 5.0% | 3.8% | 4.1% | 2.8% | 5.2% |
| Ahrefs | 3.8% | 4.6% | 7.6% | 5.1% | 6.7% | 5.0% | 6.9% | 9.1% | 6.1% | 4.6% |
| Research | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 4.6% |
| Monday.com | 2.8% | 3.4% | no scan | no scan | 6.7% | 1.7% | 2.5% | no scan | 2.8% | 3.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.2% | 12 | 58% | no change | |
| 2 | 5.2% | 10 | 60% | up 6 | |
| 3 | 4.6% | 9 | 78% | down 1 | |
| 4 | 4.6% | 9 | 44% | new | |
| 5 | 3.6% | 7 | 14% | up 4 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Netherlands, across every published industry.
Biggest risers
- Amazon SageMakerAI & ML · rank 3 → 2+1
Biggest fallers
- MollieE-commerce · rank 4 → 6-2
- HubSpotSaaS · rank 1 → 2-1
- AhrefsAgencies · rank 2 → 3-1
- HiXHealthcare · rank 3 → 4-1
- Project44Logistics · rank 1 → 2-1
How these numbers are built: methodology