Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe15 of 20 markets have data for Real Estate
11 of 15 industries have data in Italy
Showing Real Estate in Italy.
Brands AI names when someone asks about software and CRM for real estate agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Real Estate mentions are split in Italy.
- Immobiliare.it12.4% share of voice, 12 mentions
- CoStar9.3% share of voice, 9 mentions
- Zillow8.2% share of voice, 8 mentions
- CBRE5.2% share of voice, 5 mentions
- Idealista5.2% share of voice, 5 mentions
- Other brands59.8% share of voice, 58 mentions
Out of 97 verified brand mentions in this snapshot.
Industry leader
Immobiliare.it
Real Estate · Italy
Share of voice
12.4%
Mentions
12
vs previous
no change
25% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Zillow4 mentions
- CoStar3 mentions
Gemini
- CoStar4 mentions
- Idealista4 mentions
- Immobiliare.it4 mentions
Claude
- Immobiliare.it6 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Immobiliare.it | 19.7% | 17.5% | 21.0% | 12.3% | 10.7% | 9.1% | 15.1% | 13.4% | 14.7% | 12.3% | 12.4% |
| CoStar | no scan | 3.8% | no scan | 4.6% | no scan | no scan | no scan | no scan | no scan | no scan | 9.3% |
| Zillow | no scan | no scan | 6.0% | 3.1% | no scan | no scan | no scan | no scan | no scan | 4.9% | 8.2% |
| CBRE | no scan | no scan | no scan | no scan | no scan | no scan | 2.7% | no scan | 2.7% | no scan | 5.2% |
| Idealista | 12.1% | 11.3% | 3.0% | 10.8% | 7.8% | no scan | 4.1% | 7.3% | 6.7% | 5.7% | 5.2% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 12.4% | 12 | 25% | no change | |
| 2 | 9.3% | 9 | 11% | new | |
| 3 | 8.2% | 8 | 0% | up 4 | |
| 4 | 5.2% | 5 | 0% | new | |
| 5 | 5.2% | 5 | 20% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology