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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe

11 of 15 industries have data in Italy

Showing Education in Italy.

Brands AI names when someone asks about online learning platforms and LMS.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 10 August 202621 AI responses analysed132 verified mentions

Share of voice

How Education mentions are split in Italy.

  • Moodle11.4% share of voice, 15 mentions
  • Udemy6.8% share of voice, 9 mentions
  • Docebo6.1% share of voice, 8 mentions
  • Google Classroom5.3% share of voice, 7 mentions
  • TalentLMS5.3% share of voice, 7 mentions
  • Other brands65.2% share of voice, 86 mentions

Out of 132 verified brand mentions in this snapshot.

Industry leader

Moodle

Education · Italy

Share of voice

11.4%

Mentions

15

vs previous

no change

33% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Moodle5 mentions
  2. Edmodo4 mentions
  3. Google Classroom3 mentions

Gemini

  1. Moodle6 mentions
  2. TalentLMS4 mentions
  3. Udemy4 mentions

Claude

  1. Moodle4 mentions
  2. Docebo3 mentions
  3. Udemy3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar13 Apr27 Apr11 May25 May15 Jun29 Jun13 Jul27 Jul10 Aug
Moodle10.9%14.9%15.4%13.8%8.6%11.9%7.1%13.5%9.5%13.7%12.5%11.4%
Udemy2.0%4.8%2.5%3.9%no scan4.6%7.1%2.8%2.9%5.9%3.1%6.8%
Docebo8.6%4.8%9.3%6.6%10.5%11.0%8.2%7.8%4.4%9.8%3.9%6.1%
Google Classroom5.3%7.7%9.3%11.1%6.7%6.4%4.7%6.4%5.8%6.9%6.3%5.3%
TalentLMS6.9%5.4%9.3%3.9%9.5%10.1%7.1%3.5%5.1%9.8%3.9%5.3%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.4%no change
26.8%no data
36.1%up 4
45.3%down 2
55.3%up 4

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Italy, across every published industry.

Biggest risers

  1. Microsoft AzureAI & ML · rank 8 3+5
  2. HubSpotSaaS · rank 3 1+2
  3. Fatture in CloudSaaS · rank 5 3+2
  4. ShopifyE-commerce · rank 2 1+1
  5. Vertex AIAI & ML · rank 2 1+1

Biggest fallers

  1. Amazon SageMakerAI & ML · rank 1 4-3
  2. SatispayFinance · rank 1 3-2
  3. Magento (Adobe Commerce)E-commerce · rank 1 2-1
  4. PipedriveSaaS · rank 1 2-1

How these numbers are built: methodology