Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 31 Aug
Europe19 of 20 markets have data for Cybersecurity
10 of 15 industries have data in Italy
Showing Cybersecurity in Italy.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in Italy.
- CrowdStrike11.9% share of voice, 19 mentions
- Splunk7.5% share of voice, 12 mentions
- Microsoft Sentinel5.0% share of voice, 8 mentions
- Cost-Effective4.4% share of voice, 7 mentions
- SentinelOne4.4% share of voice, 7 mentions
- Other brands66.9% share of voice, 107 mentions
Out of 160 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · Italy
Share of voice
11.9%
Mentions
19
vs previous
no change
21% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Fortinet4 mentions
- Splunk4 mentions
- Cost-Effective3 mentions
Gemini
- CrowdStrike13 mentions
- Microsoft Sentinel5 mentions
- Splunk5 mentions
Claude
- Cost-Effective3 mentions
- CrowdStrike3 mentions
- Splunk3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CrowdStrike | 5.1% | 5.6% | 21.5% | 9.8% | 11.5% | 12.5% | 13.0% | 16.5% | 8.0% | 16.4% | 6.7% | 11.9% |
| Splunk | 5.9% | 10.1% | no scan | 3.7% | 7.7% | 5.6% | 4.0% | 6.6% | 4.5% | 3.3% | 3.4% | 7.5% |
| Microsoft Sentinel | no scan | no scan | no scan | no scan | 5.8% | no scan | 2.0% | 4.1% | 3.4% | 2.5% | 2.5% | 5.0% |
| Cost-Effective | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 5.7% | no scan | no scan | 4.4% |
| SentinelOne | 8.5% | 7.9% | 10.8% | 7.3% | 5.8% | 8.3% | 4.0% | 5.8% | 5.7% | 9.8% | 3.4% | 4.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 11.9% | 19 | 21% | no change | |
| 2 | 7.5% | 12 | 42% | no data | |
| 3 | 5.0% | 8 | 0% | no data | |
| 4 | 4.4% | 7 | 14% | new | |
| 5 | SentinelOne | 4.4% | 7 | 29% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- NexiFinance · rank 6 → 2+4
- Amazon SageMakerAI & ML · rank 4 → 2+2
- PrestaShopE-commerce · rank 4 → 3+1
- StripeFinance · rank 2 → 1+1
- DoceboEducation · rank 3 → 2+1
Biggest fallers
- BigCommerceE-commerce · rank 6 → 10-4
- WooCommerceE-commerce · rank 3 → 4-1
- AhrefsAgencies · rank 2 → 3-1
- SatispayFinance · rank 3 → 4-1
- Fatture in CloudSaaS · rank 3 → 4-1
How these numbers are built: methodology