Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
11 of 15 industries have data in Italy
Showing Agencies in Italy.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Agencies mentions are split in Italy.
- SEMrush6.9% share of voice, 14 mentions
- Ahrefs5.4% share of voice, 11 mentions
- SEOZoom3.9% share of voice, 8 mentions
- WordPress3.4% share of voice, 7 mentions
- Google Ads2.9% share of voice, 6 mentions
- Other brands77.5% share of voice, 158 mentions
Out of 204 verified brand mentions in this snapshot.
Industry leader
SEMrush
Agencies · Italy
Share of voice
6.9%
Mentions
14
vs previous
no change
29% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Ahrefs4 mentions
- SEMrush4 mentions
- Trello4 mentions
Gemini
- SEMrush6 mentions
- SEOZoom6 mentions
- Ahrefs4 mentions
Claude
- SEMrush4 mentions
- Ahrefs3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 13 Apr | 27 Apr | 11 May | 25 May | 15 Jun | 29 Jun | 13 Jul | 27 Jul | 10 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMrush | 3.0% | 5.6% | 8.6% | 7.0% | 9.2% | 4.9% | 5.4% | 11.7% | 13.0% | 11.5% | 9.5% | 8.5% | 6.9% |
| Ahrefs | 3.0% | 4.6% | 7.4% | 5.3% | 7.6% | 4.1% | 4.7% | 6.8% | 9.4% | 7.9% | 4.1% | 6.2% | 5.4% |
| SEOZoom | no scan | 1.9% | 2.3% | no scan | 2.7% | 3.3% | no scan | 3.9% | 5.1% | 5.8% | 4.1% | 2.8% | 3.9% |
| WordPress | no scan | no scan | 3.5% | 2.7% | 2.7% | 2.4% | no scan | no scan | 2.2% | 2.2% | no scan | no scan | 3.4% |
| Google Ads | no scan | 2.3% | 2.7% | no scan | 2.2% | 4.9% | 4.7% | 2.9% | 1.4% | 2.2% | 2.7% | no scan | 2.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.9% | 14 | 29% | no change | |
| 2 | 5.4% | 11 | 73% | up 1 | |
| 3 | 3.9% | 8 | 38% | up 4 | |
| 4 | 3.4% | 7 | 57% | new | |
| 5 | 2.9% | 6 | 33% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Italy, across every published industry.
Biggest risers
- Microsoft AzureAI & ML · rank 8 → 3+5
- HubSpotSaaS · rank 3 → 1+2
- Fatture in CloudSaaS · rank 5 → 3+2
- ShopifyE-commerce · rank 2 → 1+1
- Vertex AIAI & ML · rank 2 → 1+1
Biggest fallers
- Amazon SageMakerAI & ML · rank 1 → 4-3
- SatispayFinance · rank 1 → 3-2
- Magento (Adobe Commerce)E-commerce · rank 1 → 2-1
- PipedriveSaaS · rank 1 → 2-1
How these numbers are built: methodology