Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe16 of 20 markets have data for Travel
Showing Travel in United Kingdom.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in United Kingdom.
- Booking.com10.1% share of voice, 21 mentions
- Expedia9.1% share of voice, 19 mentions
- Cloudbeds8.2% share of voice, 17 mentions
- Airbnb5.3% share of voice, 11 mentions
- Siteminder4.8% share of voice, 10 mentions
- Other brands62.5% share of voice, 130 mentions
Out of 208 verified brand mentions in this snapshot.
Industry leader
Booking.com
Travel · United Kingdom
Share of voice
10.1%
Mentions
21
vs previous
up 3
48% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Booking.com7 mentions
- Expedia7 mentions
- Airbnb4 mentions
Gemini
- Cloudbeds9 mentions
- Booking.com8 mentions
- Expedia8 mentions
Claude
- Booking.com6 mentions
- Cloudbeds5 mentions
- Expedia4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Booking.com | 8.7% | 4.9% | 6.8% | 8.0% | no scan | no scan | no scan | 4.3% | no scan | 4.1% | no scan | 7.1% | 3.7% | 5.0% | 3.7% | 2.0% | 2.7% | 3.3% | 10.1% |
| Expedia | 8.7% | 4.4% | 7.8% | 7.4% | no scan | no scan | no scan | 2.9% | no scan | 7.0% | no scan | 7.1% | 3.2% | 5.8% | 3.7% | 4.0% | no scan | no scan | 9.1% |
| Cloudbeds | 2.9% | 5.4% | 6.8% | 3.3% | 8.2% | 4.8% | 8.0% | 4.8% | 13.8% | 5.2% | no scan | 3.6% | 6.3% | 4.1% | 4.3% | 5.1% | 8.0% | 3.8% | 8.2% |
| Airbnb | 6.8% | 4.9% | 5.1% | 6.6% | no scan | no scan | no scan | 2.9% | no scan | 2.9% | no scan | 6.0% | 2.6% | 4.1% | 3.1% | no scan | 2.7% | 1.4% | 5.3% |
| Siteminder | 3.9% | 3.9% | 5.1% | 3.6% | 4.1% | 4.8% | 8.0% | 2.9% | no scan | 7.0% | 2.7% | 3.6% | 3.7% | 4.1% | 3.7% | 3.0% | 5.3% | 2.4% | 4.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.1% | 21 | 48% | up 3 | |
| 2 | 9.1% | 19 | 32% | new | |
| 3 | 8.2% | 17 | 59% | no change | |
| 4 | 5.3% | 11 | 45% | no data | |
| 5 | 4.8% | 10 | 50% | up 4 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology