Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
Showing SaaS in United Kingdom.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in United Kingdom.
- HubSpot7.5% share of voice, 35 mentions
- Slack6.0% share of voice, 28 mentions
- Pipedrive5.3% share of voice, 25 mentions
- Salesforce4.9% share of voice, 23 mentions
- Xero4.7% share of voice, 22 mentions
- Other brands71.6% share of voice, 335 mentions
Out of 468 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · United Kingdom
Share of voice
7.5%
Mentions
35
vs previous
no change
51% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot13 mentions
- Salesforce12 mentions
- Asana9 mentions
Gemini
- Slack19 mentions
- HubSpot17 mentions
- Pipedrive16 mentions
Claude
- HubSpot5 mentions
- Pipedrive4 mentions
- Salesforce3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 4.8% | 6.1% | 8.1% | 8.1% | 7.9% | 4.3% | 6.2% | no scan | 6.6% | 9.7% | 6.6% | 7.0% | 6.5% | 7.4% | 8.9% | 9.0% | 7.5% | 6.9% | 6.4% | 7.5% |
| Slack | 1.4% | 4.3% | 5.6% | 5.1% | 5.1% | 2.4% | 3.4% | 2.4% | 5.1% | 4.0% | 5.0% | 3.8% | 5.4% | 4.5% | 4.5% | 3.9% | 4.3% | 5.9% | 5.0% | 6.0% |
| Pipedrive | no scan | 2.6% | 3.4% | 2.9% | 2.8% | 4.3% | 3.4% | 4.0% | 4.3% | 6.8% | 4.3% | 3.8% | 4.3% | 5.8% | 6.1% | 6.6% | 2.1% | 4.8% | 5.0% | 5.3% |
| Salesforce | 5.1% | 4.4% | 6.5% | 6.2% | 7.0% | 5.3% | 6.2% | 7.2% | 3.8% | 6.3% | 3.2% | 5.2% | 3.2% | 5.0% | 4.5% | 3.6% | 3.2% | 3.7% | 2.3% | 4.9% |
| Xero | 2.1% | 5.3% | 6.1% | 6.8% | 6.2% | 5.3% | 4.8% | 3.2% | 5.3% | 5.7% | 6.4% | 4.7% | 5.4% | 6.1% | 6.1% | 6.3% | 4.8% | 5.9% | 5.5% | 4.7% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.5% | 35 | 51% | no change | |
| 2 | 6.0% | 28 | 18% | up 2 | |
| 3 | 5.3% | 25 | 60% | no change | |
| 4 | 4.9% | 23 | 43% | up 10 | |
| 5 | 4.7% | 22 | 36% | down 3 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology