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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe15 of 20 markets have data for Real Estate

Showing Real Estate in United Kingdom.

Brands AI names when someone asks about software and CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed260 verified mentions

Share of voice

How Real Estate mentions are split in United Kingdom.

  • Rightmove11.2% share of voice, 29 mentions
  • Zoopla10.0% share of voice, 26 mentions
  • PropTech7.7% share of voice, 20 mentions
  • Reapit7.3% share of voice, 19 mentions
  • AppFolio4.6% share of voice, 12 mentions
  • Other brands59.2% share of voice, 154 mentions

Out of 260 verified brand mentions in this snapshot.

Industry leader

Rightmove

Real Estate · United Kingdom

Share of voice

11.2%

Mentions

29

vs previous

no change

31% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Zoopla10 mentions
  2. Rightmove9 mentions
  3. PropTech8 mentions

Gemini

  1. Reapit13 mentions
  2. Rightmove9 mentions
  3. Zoopla9 mentions

Claude

  1. Rightmove11 mentions
  2. Zoopla7 mentions
  3. PropTech6 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr13 Apr4 May18 May8 Jun15 Jun22 Jun29 Jun6 Jul13 Jul20 Jul27 Jul3 Aug10 Aug17 Aug24 Aug
Rightmove10.9%18.1%15.6%11.1%6.3%9.6%10.8%10.0%8.9%11.5%10.5%14.5%10.4%12.4%9.4%8.6%16.7%11.6%11.2%
Zooplano scanno scanno scan6.8%8.8%no scan10.8%9.0%10.6%10.9%9.3%13.3%9.5%11.4%9.9%7.6%15.4%7.5%10.0%
PropTechno scanno scanno scanno scanno scan6.8%no scanno scanno scanno scanno scanno scan4.1%no scan3.6%no scanno scan5.5%7.7%
Reapit8.3%6.5%6.2%7.1%5.0%2.7%3.1%12.4%9.8%7.8%5.8%12.0%9.9%12.4%8.3%4.8%10.3%10.6%7.3%
AppFolio1.9%3.6%4.3%3.2%5.0%4.1%3.1%3.8%5.7%4.7%3.5%no scan1.4%6.7%2.1%4.8%no scan4.0%4.6%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
111.2%no change
210.0%up 1
37.7%up 2
47.3%down 2
5AppFolio4.6%up 1

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in United Kingdom, across every published industry.

Biggest risers

  1. SalesforceSaaS · rank 14 → 4+10
  2. ZohoSaaS · rank 16 → 6+10
  3. SquareFinance · rank 12 → 7+5
  4. Google ClassroomEducation · rank 12 → 7+5
  5. Monday.comAgencies · rank 8 → 4+4

Biggest fallers

  1. ClickUpAgencies · rank 11 → 16-5
  2. PayPalFinance · rank 6 → 11-5
  3. LuminanceLegal · rank 4 → 9-5
  4. Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
  5. EMIS WebHealthcare · rank 1 → 5-4

How these numbers are built: methodology