Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe9 of 20 markets have data for Insurance
Showing Insurance in United Kingdom.
Brands AI names when someone asks about software for brokers and insurers.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Insurance mentions are split in United Kingdom.
- Acturis8.0% share of voice, 6 mentions
- Applied Epic8.0% share of voice, 6 mentions
- Duck Creek8.0% share of voice, 6 mentions
- Guidewire6.7% share of voice, 5 mentions
- EZLynx5.3% share of voice, 4 mentions
- Other brands64.0% share of voice, 48 mentions
Out of 75 verified brand mentions in this snapshot.
Industry leader
Acturis
Insurance · United Kingdom
Share of voice
8.0%
Mentions
6
vs previous
no change
0% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Applied Epic3 mentions
Gemini
- Acturis4 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acturis | 8.4% | 5.8% | 7.1% | 6.1% | 9.9% | 2.5% | 11.1% | 4.2% | 4.3% | 5.8% | 9.6% | 11.0% | 4.8% | 5.7% | 9.3% | 11.7% | 7.1% | 6.0% | 8.0% |
| Applied Epic | 4.8% | 4.7% | 3.2% | 6.1% | 8.5% | 4.9% | 6.7% | 5.3% | 6.9% | 6.5% | 6.7% | 8.5% | 5.2% | 6.8% | 8.7% | 8.7% | 5.7% | 5.0% | 8.0% |
| Duck Creek | no scan | no scan | 2.1% | 2.2% | no scan | no scan | no scan | 2.6% | 6.9% | 3.2% | 6.7% | 2.4% | 4.8% | 5.7% | 4.1% | no scan | no scan | 4.6% | 8.0% |
| Guidewire | 6.0% | 2.1% | 3.2% | 5.0% | no scan | no scan | no scan | 2.1% | 6.9% | 6.5% | no scan | no scan | 5.2% | no scan | 5.2% | 3.9% | 2.9% | 5.5% | 6.7% |
| EZLynx | no scan | no scan | no scan | 3.2% | 5.6% | 3.7% | 6.7% | 2.6% | 2.6% | 3.9% | 6.7% | 6.1% | 3.5% | 3.4% | 4.1% | 6.8% | 4.3% | 2.8% | 5.3% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.0% | 6 | 0% | no change | |
| 2 | 8.0% | 6 | 0% | up 1 | |
| 3 | Duck Creek | 8.0% | 6 | 33% | up 1 |
| 4 | 6.7% | 5 | 20% | down 2 | |
| 5 | 5.3% | 4 | 25% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology