Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
Showing Education in United Kingdom.
Brands AI names when someone asks about online learning platforms and LMS.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Education mentions are split in United Kingdom.
- EdTech6.2% share of voice, 17 mentions
- Moodle5.8% share of voice, 16 mentions
- Canvas4.7% share of voice, 13 mentions
- Totara Learn4.0% share of voice, 11 mentions
- Blackboard3.6% share of voice, 10 mentions
- Other brands75.6% share of voice, 208 mentions
Out of 275 verified brand mentions in this snapshot.
Industry leader
EdTech
Education · United Kingdom
Share of voice
6.2%
Mentions
17
vs previous
new
29% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Moodle10 mentions
- Edmodo7 mentions
- Blackboard6 mentions
Gemini
- Totara Learn8 mentions
- FutureLearn6 mentions
- Google Workspace for Education6 mentions
Claude
- EdTech6 mentions
- Canvas5 mentions
- Blackboard4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 13 Apr | 4 May | 18 May | 8 Jun | 15 Jun | 22 Jun | 29 Jun | 6 Jul | 13 Jul | 20 Jul | 27 Jul | 3 Aug | 10 Aug | 17 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EdTech | 1.8% | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 6.2% |
| Moodle | 8.0% | 14.2% | 13.4% | 13.8% | 13.3% | 7.8% | 9.8% | 10.4% | 6.7% | 10.5% | 7.4% | 6.9% | 10.2% | 8.8% | 5.5% | 7.4% | 8.3% | 10.2% | 9.2% | 5.8% |
| Canvas | no scan | 9.3% | 8.8% | 9.3% | 9.1% | 5.9% | 4.9% | 3.8% | 6.7% | 10.5% | 4.3% | 5.1% | 4.1% | 6.4% | 4.7% | 5.1% | 5.6% | 8.3% | 6.2% | 4.7% |
| Totara Learn | no scan | 2.1% | 2.1% | 1.9% | no scan | 2.9% | 4.1% | 2.8% | no scan | 4.1% | 3.9% | 3.4% | 7.1% | 3.6% | 3.9% | 3.2% | no scan | 4.6% | 4.0% | 4.0% |
| Blackboard | 1.8% | 8.1% | 7.3% | 8.0% | 7.7% | 5.9% | 3.3% | 4.7% | 2.8% | 3.5% | 3.1% | 2.9% | 3.1% | 4.0% | 3.1% | 3.7% | 4.9% | 4.6% | 5.1% | 3.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 6.2% | 17 | 29% | new | |
| 2 | 5.8% | 16 | 25% | down 1 | |
| 3 | 4.7% | 13 | 69% | down 1 | |
| 4 | 4.0% | 11 | 36% | up 3 | |
| 5 | 3.6% | 10 | 50% | down 2 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in United Kingdom, across every published industry.
Biggest risers
- SalesforceSaaS · rank 14 → 4+10
- ZohoSaaS · rank 16 → 6+10
- SquareFinance · rank 12 → 7+5
- Google ClassroomEducation · rank 12 → 7+5
- Monday.comAgencies · rank 8 → 4+4
Biggest fallers
- ClickUpAgencies · rank 11 → 16-5
- PayPalFinance · rank 6 → 11-5
- LuminanceLegal · rank 4 → 9-5
- Magento (Adobe Commerce)E-commerce · rank 2 → 7-5
- EMIS WebHealthcare · rank 1 → 5-4
How these numbers are built: methodology