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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe16 of 20 markets have data for Travel

12 of 15 industries have data in France

Showing Travel in France.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed91 verified mentions

Share of voice

How Travel mentions are split in France.

  • Amadeus13.2% share of voice, 12 mentions
  • Sabre12.1% share of voice, 11 mentions
  • Travelport7.7% share of voice, 7 mentions
  • Booking.com6.6% share of voice, 6 mentions
  • Airbnb5.5% share of voice, 5 mentions
  • Other brands54.9% share of voice, 50 mentions

Out of 91 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel · France

Share of voice

13.2%

Mentions

12

vs previous

up 3

25% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus4 mentions
  2. Sabre4 mentions
  3. Airbnb3 mentions

Gemini

  1. Amadeus5 mentions
  2. Sabre3 mentions

Claude

  1. Sabre4 mentions
  2. Amadeus3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand23 Mar30 Mar8 Jun29 Jun13 Jul27 Jul10 Aug24 Aug
Amadeus10.5%7.1%7.6%8.7%8.5%16.2%5.4%13.2%
Sabre9.5%5.1%6.3%9.7%5.6%13.2%5.4%12.1%
Travelport2.1%no scanno scan4.9%2.8%4.4%no scan7.7%
Booking.com7.4%8.2%7.6%8.7%no scanno scan10.9%6.6%
Airbnb6.3%7.1%3.8%7.8%no scanno scan7.6%5.5%

Full ranking

Top 818 AI responses analysed in this snapshot
Places 1 to 5 of 8, by share of voice. The rest require unlocking.
#BrandSharevs previous
113.2%up 3
212.1%up 3
37.7%new
46.6%down 3
55.5%down 3

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in France, across every published industry.

Biggest risers

  1. Google CloudAI & ML · rank 5 1+4
  2. SendinblueSaaS · rank 7 3+4
  3. BrevoSaaS · rank 4 2+2
  4. AhrefsAgencies · rank 2 1+1
  5. StripeFinance · rank 2 1+1

Biggest fallers

  1. SEMrushAgencies · rank 1 2-1
  2. RevolutFinance · rank 1 2-1
  3. ZohoSaaS · rank 3 4-1

How these numbers are built: methodology