Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe
14 of 15 industries have data in Germany
Showing SaaS in Germany.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Germany.
- HubSpot7.2% share of voice, 33 mentions
- Pipedrive5.9% share of voice, 27 mentions
- Salesforce5.7% share of voice, 26 mentions
- Personio4.6% share of voice, 21 mentions
- Slack4.4% share of voice, 20 mentions
- Other brands72.3% share of voice, 332 mentions
Out of 459 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Germany
Share of voice
7.2%
Mentions
33
vs previous
no change
36% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot12 mentions
- Zoho12 mentions
- Salesforce10 mentions
Gemini
- HubSpot16 mentions
- Pipedrive16 mentions
- Personio15 mentions
Claude
- Zoho6 mentions
- HubSpot5 mentions
- Pipedrive4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 9 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 5.0% | 7.6% | 9.3% | 8.5% | 9.8% | 8.8% | 7.0% | 7.2% | 9.4% | 7.9% | 6.3% | 7.2% |
| Pipedrive | no scan | 4.0% | 6.1% | 6.1% | 6.2% | 5.7% | 6.5% | 6.6% | 8.8% | 5.5% | 4.9% | 5.9% |
| Salesforce | 5.2% | 5.1% | 6.7% | 6.3% | 7.4% | 6.5% | 4.9% | 5.0% | 4.4% | 4.9% | 3.9% | 5.7% |
| Personio | no scan | 4.5% | 5.8% | 5.2% | 6.2% | 5.9% | 4.3% | 4.4% | 3.1% | 3.0% | 5.4% | 4.6% |
| Slack | 1.9% | 3.1% | 4.3% | 4.7% | 3.2% | 3.7% | 3.2% | 3.9% | 3.1% | 3.0% | 3.4% | 4.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.2% | 33 | 36% | no change | |
| 2 | 5.9% | 27 | 70% | up 2 | |
| 3 | 5.7% | 26 | 58% | up 3 | |
| 4 | 4.6% | 21 | 14% | down 1 | |
| 5 | 4.4% | 20 | 0% | up 5 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- HubSpotAgencies · rank 8 → 4+4
- SalesforceSaaS · rank 6 → 3+3
- SistrixAgencies · rank 4 → 2+2
- PipedriveSaaS · rank 4 → 2+2
- Magento (Adobe Commerce)E-commerce · rank 2 → 1+1
Biggest fallers
- MatomoAgencies · rank 1 → 9-8
- BrevoAgencies · rank 7 → 14-7
- UdemyEducation · rank 2 → 8-6
- LexofficeSaaS · rank 2 → 7-5
- MLflowAI & ML · rank 2 → 7-5
How these numbers are built: methodology