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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Europe15 of 20 markets have data for Real Estate

14 of 15 industries have data in Germany

Showing Real Estate in Germany.

Brands AI names when someone asks about software and CRM for real estate agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202621 AI responses analysed224 verified mentions

Share of voice

How Real Estate mentions are split in Germany.

  • ImmobilienScout2410.3% share of voice, 23 mentions
  • Immowelt7.6% share of voice, 17 mentions
  • ImmoScout246.7% share of voice, 15 mentions
  • Flowfact6.3% share of voice, 14 mentions
  • AppFolio5.8% share of voice, 13 mentions
  • Other brands63.4% share of voice, 142 mentions

Out of 224 verified brand mentions in this snapshot.

Industry leader

ImmobilienScout24

Real Estate · Germany

Share of voice

10.3%

Mentions

23

vs previous

no change

13% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. ImmobilienScout248 mentions
  2. Immowelt6 mentions
  3. PlanRadar6 mentions

Gemini

  1. Flowfact11 mentions
  2. ImmobilienScout2411 mentions
  3. onOffice10 mentions

Claude

  1. ImmoScout247 mentions
  2. AppFolio4 mentions
  3. ImmobilienScout244 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun13 Jul27 Jul10 Aug24 Aug
ImmobilienScout2413.4%9.5%13.2%14.4%4.6%5.1%5.6%9.5%9.8%10.3%
Immowelt16.5%14.7%14.2%11.9%13.8%7.6%7.0%9.5%7.3%7.6%
ImmoScout244.9%3.9%6.4%5.5%16.1%7.6%5.6%6.3%6.1%6.7%
Flowfact8.5%8.2%7.3%9.5%4.6%6.3%4.2%7.9%8.5%6.3%
AppFolio3.7%3.9%2.7%5.0%no scan3.8%5.6%6.3%4.9%5.8%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.3%no change
27.6%up 1
36.7%up 1
46.3%down 2
55.8%no data

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

See the full ranking

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Who moved

Movements between the last two snapshots in Germany, across every published industry.

Biggest risers

  1. HubSpotAgencies · rank 8 → 4+4
  2. SalesforceSaaS · rank 6 → 3+3
  3. SistrixAgencies · rank 4 → 2+2
  4. PipedriveSaaS · rank 4 → 2+2
  5. Magento (Adobe Commerce)E-commerce · rank 2 → 1+1

Biggest fallers

  1. MatomoAgencies · rank 1 → 9-8
  2. BrevoAgencies · rank 7 → 14-7
  3. UdemyEducation · rank 2 → 8-6
  4. LexofficeSaaS · rank 2 → 7-5
  5. MLflowAI & ML · rank 2 → 7-5

How these numbers are built: methodology