Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe19 of 20 markets have data for Cybersecurity
14 of 15 industries have data in Germany
Showing Cybersecurity in Germany.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in Germany.
- CrowdStrike21.2% share of voice, 49 mentions
- SentinelOne9.1% share of voice, 21 mentions
- Endpoint5.2% share of voice, 12 mentions
- Splunk3.5% share of voice, 8 mentions
- Network3.0% share of voice, 7 mentions
- Other brands58.0% share of voice, 134 mentions
Out of 231 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · Germany
Share of voice
21.2%
Mentions
49
vs previous
no change
45% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CrowdStrike9 mentions
- Endpoint5 mentions
- SentinelOne5 mentions
Gemini
- CrowdStrike27 mentions
- SentinelOne11 mentions
- Ecosystem4 mentions
Claude
- CrowdStrike13 mentions
- SentinelOne5 mentions
- Endpoint4 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 13 Jul | 27 Jul | 10 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| CrowdStrike | 4.5% | 10.9% | 8.9% | 12.8% | 9.3% | 4.0% | 3.3% | 18.9% | 16.8% | 21.2% |
| SentinelOne | 5.3% | 6.9% | 6.7% | 5.7% | 4.0% | 3.0% | 2.2% | 8.4% | 5.0% | 9.1% |
| Endpoint | no scan | no scan | no scan | no scan | 6.0% | no scan | no scan | no scan | no scan | 5.2% |
| Splunk | 4.9% | 7.3% | 7.0% | 6.3% | 10.0% | 6.1% | 3.3% | 5.3% | 4.0% | 3.5% |
| Network | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 3.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 21.2% | 49 | 45% | no change | |
| 2 | 9.1% | 21 | 43% | up 1 | |
| 3 | 5.2% | 12 | 33% | new | |
| 4 | 3.5% | 8 | 13% | no data | |
| 5 | 3.0% | 7 | 29% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Germany, across every published industry.
Biggest risers
- HubSpotAgencies · rank 8 → 4+4
- SalesforceSaaS · rank 6 → 3+3
- SistrixAgencies · rank 4 → 2+2
- PipedriveSaaS · rank 4 → 2+2
- Magento (Adobe Commerce)E-commerce · rank 2 → 1+1
Biggest fallers
- MatomoAgencies · rank 1 → 9-8
- BrevoAgencies · rank 7 → 14-7
- UdemyEducation · rank 2 → 8-6
- LexofficeSaaS · rank 2 → 7-5
- MLflowAI & ML · rank 2 → 7-5
How these numbers are built: methodology