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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

South America16 of 20 markets have data for Travel

11 of 15 industries have data in Colombia

Showing Travel in Colombia.

Brands AI names when someone asks about booking technology for tour operators and travel agencies.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 24 August 202618 AI responses analysed84 verified mentions

Share of voice

How Travel mentions are split in Colombia.

  • Amadeus10.7% share of voice, 9 mentions
  • Sabre9.5% share of voice, 8 mentions
  • Cloudbeds4.8% share of voice, 4 mentions
  • Siteminder4.8% share of voice, 4 mentions
  • Eventbrite3.6% share of voice, 3 mentions
  • Other brands66.7% share of voice, 56 mentions

Out of 84 verified brand mentions in this snapshot.

Industry leader

Amadeus

Travel · Colombia

Share of voice

10.7%

Mentions

9

vs previous

no change

11% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Amadeus3 mentions
  2. Sabre3 mentions

Gemini

  1. Amadeus3 mentions

Claude

  1. Amadeus3 mentions
  2. Sabre3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar6 Apr8 Jun22 Jun6 Jul20 Jul3 Aug24 Aug
Amadeus10.9%8.0%6.3%8.6%7.4%10.4%8.3%10.9%7.8%10.7%
Sabre8.3%6.6%6.6%7.9%6.3%9.6%7.4%9.1%5.9%9.5%
Cloudbeds4.7%5.6%5.6%3.3%5.3%7.0%2.8%3.6%3.9%4.8%
Siteminder4.7%3.1%4.4%3.9%3.2%5.2%2.8%2.7%3.9%4.8%
Eventbriteno scanno scanno scanno scanno scanno scanno scanno scanno scan3.6%

Full ranking

Top 618 AI responses analysed in this snapshot
Places 1 to 5 of 6, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.7%no change
29.5%no change
34.8%no data
44.8%no data
53.6%new

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Colombia, across every published industry.

Biggest risers

  1. TiendanubeE-commerce · rank 4 2+2
  2. SlackSaaS · rank 4 2+2
  3. SEMrushAgencies · rank 2 1+1
  4. ZohoSaaS · rank 5 4+1

Biggest fallers

  1. Google Cloud AutoMLAI & ML · rank 1 3-2
  2. WooCommerceE-commerce · rank 2 3-1
  3. AhrefsAgencies · rank 1 2-1
  4. AlegraSaaS · rank 2 3-1

How these numbers are built: methodology