Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
11 of 15 industries have data in Colombia
Showing SaaS in Colombia.
Brands AI names when someone asks about SaaS platforms and tools to run a business.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How SaaS mentions are split in Colombia.
- HubSpot7.2% share of voice, 16 mentions
- Slack5.0% share of voice, 11 mentions
- Alegra4.1% share of voice, 9 mentions
- Zoho4.1% share of voice, 9 mentions
- Wompi3.6% share of voice, 8 mentions
- Other brands76.0% share of voice, 168 mentions
Out of 221 verified brand mentions in this snapshot.
Industry leader
HubSpot
SaaS · Colombia
Share of voice
7.2%
Mentions
16
vs previous
no change
44% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- HubSpot5 mentions
- Trello5 mentions
- Zoho5 mentions
Gemini
- HubSpot9 mentions
- Alegra8 mentions
- Wompi7 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 5.6% | 9.4% | 8.9% | 6.4% | 5.4% | 7.2% | 8.7% | 6.9% | 7.3% | 8.9% | 7.2% |
| Slack | 2.0% | 5.2% | 3.9% | 5.6% | 3.1% | 5.4% | 4.8% | 3.0% | 3.6% | 4.5% | 5.0% |
| Alegra | no scan | 3.1% | 2.6% | 3.4% | 2.7% | 3.6% | 4.4% | 3.4% | 6.1% | 4.5% | 4.1% |
| Zoho | 4.9% | 11.1% | 13.2% | 11.7% | 12.5% | 4.8% | 8.7% | 4.9% | 6.1% | 4.5% | 4.1% |
| Wompi | no scan | no scan | no scan | no scan | no scan | 2.4% | no scan | 2.0% | 1.8% | no scan | 3.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.2% | 16 | 44% | no change | |
| 2 | 5.0% | 11 | 9% | up 2 | |
| 3 | 4.1% | 9 | 56% | down 1 | |
| 4 | 4.1% | 9 | 0% | up 1 | |
| 5 | 3.6% | 8 | 0% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Colombia, across every published industry.
Biggest risers
- TiendanubeE-commerce · rank 4 → 2+2
- SlackSaaS · rank 4 → 2+2
- SEMrushAgencies · rank 2 → 1+1
- ZohoSaaS · rank 5 → 4+1
Biggest fallers
- Google Cloud AutoMLAI & ML · rank 1 → 3-2
- WooCommerceE-commerce · rank 2 → 3-1
- AhrefsAgencies · rank 1 → 2-1
- AlegraSaaS · rank 2 → 3-1
How these numbers are built: methodology