Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
South America
11 of 15 industries have data in Colombia
Showing Finance in Colombia.
Brands AI names when someone asks about fintech platforms and payment processing.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Finance mentions are split in Colombia.
- Nequi7.5% share of voice, 11 mentions
- Wompi7.5% share of voice, 11 mentions
- Bancolombia6.8% share of voice, 10 mentions
- Crédito6.8% share of voice, 10 mentions
- Daviplata6.8% share of voice, 10 mentions
- Other brands64.4% share of voice, 94 mentions
Out of 146 verified brand mentions in this snapshot.
Industry leader
Nequi
Finance · Colombia
Share of voice
7.5%
Mentions
11
vs previous
no change
18% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Daviplata5 mentions
- Nequi4 mentions
- RappiPay4 mentions
Gemini
- Bancolombia5 mentions
- Crédito5 mentions
- Mercado Pago5 mentions
Claude
- Wompi3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 6 Apr | 8 Jun | 22 Jun | 6 Jul | 20 Jul | 3 Aug | 24 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nequi | no scan | 10.8% | 10.2% | 12.6% | 11.1% | 6.7% | 7.4% | 7.4% | 6.7% | 6.5% | 7.5% |
| Wompi | no scan | 4.7% | 7.1% | 6.3% | 5.3% | 11.7% | 6.6% | 8.8% | 4.0% | 6.5% | 7.5% |
| Bancolombia | no scan | 5.0% | 5.0% | 2.2% | 6.3% | 5.0% | 8.1% | 5.9% | 8.0% | 5.7% | 6.8% |
| Crédito | no scan | no scan | no scan | no scan | no scan | 5.8% | no scan | no scan | 6.7% | no scan | 6.8% |
| Daviplata | no scan | 7.9% | 8.0% | 9.9% | 8.4% | 6.7% | 7.4% | 8.8% | 6.0% | 5.7% | 6.8% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.5% | 11 | 18% | no change | |
| 2 | 7.5% | 11 | 55% | no change | |
| 3 | 6.8% | 10 | 10% | no change | |
| 4 | 6.8% | 10 | 0% | new | |
| 5 | 6.8% | 10 | 10% | down 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Colombia, across every published industry.
Biggest risers
- TiendanubeE-commerce · rank 4 → 2+2
- SlackSaaS · rank 4 → 2+2
- SEMrushAgencies · rank 2 → 1+1
- ZohoSaaS · rank 5 → 4+1
Biggest fallers
- Google Cloud AutoMLAI & ML · rank 1 → 3-2
- WooCommerceE-commerce · rank 2 → 3-1
- AhrefsAgencies · rank 1 → 2-1
- AlegraSaaS · rank 2 → 3-1
How these numbers are built: methodology