Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
Europe19 of 20 markets have data for Cybersecurity
9 of 15 industries have data in Switzerland
Showing Cybersecurity in Switzerland.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in Switzerland.
- CrowdStrike17.2% share of voice, 17 mentions
- Palo Alto Networks7.1% share of voice, 7 mentions
- SentinelOne6.1% share of voice, 6 mentions
- Fortinet5.1% share of voice, 5 mentions
- Microsoft Sentinel4.0% share of voice, 4 mentions
- Other brands60.6% share of voice, 60 mentions
Out of 99 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · Switzerland
Share of voice
17.2%
Mentions
17
vs previous
no change
24% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CrowdStrike3 mentions
- Palo Alto Networks3 mentions
Gemini
- CrowdStrike10 mentions
- Microsoft Sentinel3 mentions
- Palo Alto Networks3 mentions
Claude
- CrowdStrike4 mentions
- Fortinet3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 15 Jun | 29 Jun | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|
| CrowdStrike | 7.0% | 7.9% | 11.3% | 7.0% | 7.4% | 17.1% | 17.2% |
| Palo Alto Networks | 11.4% | no scan | 4.0% | 2.3% | no scan | 3.4% | 7.1% |
| SentinelOne | no scan | 5.9% | 4.0% | 3.9% | 5.3% | 6.8% | 6.1% |
| Fortinet | 5.3% | no scan | 2.4% | 1.6% | no scan | no scan | 5.1% |
| Microsoft Sentinel | no scan | no scan | 7.3% | 2.3% | 3.2% | 1.7% | 4.0% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 17.2% | 17 | 24% | no change | |
| 2 | 7.1% | 7 | 43% | no data | |
| 3 | 6.1% | 6 | 17% | no change | |
| 4 | 5.1% | 5 | 0% | new | |
| 5 | 4.0% | 4 | 25% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Switzerland, across every published industry.
Biggest risers
- WooCommerceE-commerce · rank 4 → 2+2
- SalesforceSaaS · rank 2 → 1+1
- SEMrushAgencies · rank 2 → 1+1
- AhrefsAgencies · rank 3 → 2+1
- TwintFinance · rank 2 → 1+1
Biggest fallers
- AWSAI & ML · rank 2 → 5-3
- TwintE-commerce · rank 3 → 6-3
- HubSpotAgencies · rank 1 → 3-2
- Microsoft Azure Machine LearningAI & ML · rank 4 → 6-2
- Magento (Adobe Commerce)E-commerce · rank 2 → 3-1
How these numbers are built: methodology