Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America16 of 20 markets have data for Travel
14 of 15 industries have data in Canada
Showing Travel in Canada.
Brands AI names when someone asks about booking technology for tour operators and travel agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Travel mentions are split in Canada.
- Cloudbeds7.9% share of voice, 10 mentions
- Expedia7.1% share of voice, 9 mentions
- Booking.com6.3% share of voice, 8 mentions
- Sabre6.3% share of voice, 8 mentions
- Amadeus5.6% share of voice, 7 mentions
- Other brands66.7% share of voice, 84 mentions
Out of 126 verified brand mentions in this snapshot.
Industry leader
Cloudbeds
Travel · Canada
Share of voice
7.9%
Mentions
10
vs previous
no data
60% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- Cloudbeds3 mentions
- Sabre3 mentions
- Siteminder3 mentions
Gemini
- Cloudbeds5 mentions
- Expedia5 mentions
- Amadeus4 mentions
Claude
- Airbnb4 mentions
- Booking.com4 mentions
- Expedia3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| Cloudbeds | 6.7% | 7.6% | 4.8% | 4.8% | 4.3% | 2.2% | 2.3% | 4.1% | 3.1% | 7.9% |
| Expedia | no scan | 8.4% | 7.9% | no scan | no scan | no scan | no scan | no scan | 6.2% | 7.1% |
| Booking.com | 6.7% | 8.4% | 7.9% | no scan | no scan | no scan | no scan | no scan | no scan | 6.3% |
| Sabre | no scan | no scan | 4.8% | 2.4% | 14.5% | 8.7% | 6.1% | 9.6% | 7.7% | 6.3% |
| Amadeus | 9.5% | 5.0% | 12.7% | no scan | 11.6% | 7.6% | 6.8% | 11.0% | 4.6% | 5.6% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 7.9% | 10 | 60% | no data | |
| 2 | 7.1% | 9 | 33% | no data | |
| 3 | 6.3% | 8 | 38% | new | |
| 4 | 6.3% | 8 | 13% | down 3 | |
| 5 | 5.6% | 7 | 14% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology