Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America15 of 20 markets have data for Real Estate
14 of 15 industries have data in Canada
Showing Real Estate in Canada.
Brands AI names when someone asks about software and CRM for real estate agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Real Estate mentions are split in Canada.
- REALTOR.ca10.2% share of voice, 10 mentions
- AppFolio7.1% share of voice, 7 mentions
- Yardi7.1% share of voice, 7 mentions
- Zillow7.1% share of voice, 7 mentions
- Follow Up Boss5.1% share of voice, 5 mentions
- Other brands63.3% share of voice, 62 mentions
Out of 98 verified brand mentions in this snapshot.
Industry leader
REALTOR.ca
Real Estate · Canada
Share of voice
10.2%
Mentions
10
vs previous
no data
20% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- REALTOR.ca5 mentions
- Zillow3 mentions
Gemini
- Follow Up Boss4 mentions
- REALTOR.ca4 mentions
- AppFolio3 mentions
Claude
No data in this snapshot
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| REALTOR.ca | 6.5% | 10.2% | 7.4% | 5.9% | 4.9% | no scan | 4.9% | 7.1% | 4.5% | 10.2% |
| AppFolio | 7.5% | 8.0% | 2.9% | 7.1% | 3.3% | 4.7% | 7.3% | 9.4% | 5.6% | 7.1% |
| Yardi | 4.3% | 6.8% | 4.4% | 7.1% | 11.5% | 5.7% | 9.8% | 5.9% | 7.9% | 7.1% |
| Zillow | no scan | no scan | no scan | 4.7% | 3.3% | no scan | no scan | 5.9% | 6.7% | 7.1% |
| Follow Up Boss | 3.2% | 5.7% | 11.8% | 3.5% | 3.3% | 3.8% | 4.9% | 4.7% | 5.6% | 5.1% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 10.2% | 10 | 20% | no data | |
| 2 | 7.1% | 7 | 29% | up 3 | |
| 3 | 7.1% | 7 | 29% | down 2 | |
| 4 | 7.1% | 7 | 14% | down 1 | |
| 5 | 5.1% | 5 | 40% | up 1 |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology