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AI Visibility Benchmark

Is AI recommending your brand or your competitors?

ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.

AI responses analysed
277,815
models queried
3
latest snapshot
24 Aug

Brands AI names when someone asks about online learning platforms and LMS.

The ranking reflects those questions, not the industry as a whole.

Snapshot of 17 August 202621 AI responses analysed159 verified mentions

Share of voice

How Education mentions are split in Canada.

  • Brightspace10.1% share of voice, 16 mentions
  • Canvas5.7% share of voice, 9 mentions
  • Google Workspace5.0% share of voice, 8 mentions
  • Moodle5.0% share of voice, 8 mentions
  • Google Classroom4.4% share of voice, 7 mentions
  • Other brands69.8% share of voice, 111 mentions

Out of 159 verified brand mentions in this snapshot.

Industry leader

Brightspace

Education · Canada

Share of voice

10.1%

Mentions

16

vs previous

no change

31% of its mentions appear in a favourable context.

Podium by model

The three models get the same questions. Where they differ is where the opportunity is.

ChatGPT

  1. Edmodo4 mentions
  2. Google Classroom4 mentions
  3. Moodle4 mentions

Gemini

  1. Brightspace9 mentions
  2. Bilingualism5 mentions
  3. PIPEDA4 mentions

Claude

  1. Brightspace4 mentions
  2. Canvas4 mentions
  3. Moodle3 mentions

Top 5 trend

Share of voice across the weekly snapshots.

The line breaks where no scan ran. We do not interpolate across weeks with no data.

View the series as a table
Share of voice for the top five brands in each weekly snapshot. Empty cells are weeks with no scan.
Brand16 Mar23 Mar30 Mar20 Apr4 May18 May15 Jun6 Jul20 Jul3 Aug17 Aug
Brightspaceno scanno scanno scanno scanno scan3.3%6.5%8.7%7.9%12.0%10.1%
Canvas4.2%6.2%7.0%5.2%4.1%5.5%4.8%6.3%5.8%5.3%5.7%
Google Workspaceno scanno scanno scanno scanno scanno scanno scanno scanno scanno scan5.0%
Moodle9.4%11.2%12.0%13.0%7.3%8.8%7.3%6.3%7.2%7.3%5.0%
Google Classroom2.8%5.6%5.1%2.6%3.3%4.4%2.4%3.2%4.3%3.3%4.4%

Full ranking

Top 1021 AI responses analysed in this snapshot
Places 1 to 5 of 10, by share of voice. The rest require unlocking.
#BrandSharevs previous
110.1%no change
25.7%up 1
35.0%new
45.0%down 2
54.4%up 2

new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.

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Who moved

Movements between the last two snapshots in Canada, across every published industry.

Biggest risers

  1. BigCommerceE-commerce · rank 5 3+2
  2. SEMrushAgencies · rank 2 1+1
  3. Magento (Adobe Commerce)E-commerce · rank 3 2+1
  4. Microsoft Azure Machine LearningAI & ML · rank 6 5+1
  5. CanvasEducation · rank 3 2+1

Biggest fallers

  1. WooCommerceE-commerce · rank 2 4-2
  2. GoogleAI & ML · rank 2 4-2
  3. PIPEDACybersecurity · rank 2 4-2
  4. MoodleEducation · rank 2 4-2
  5. WixE-commerce · rank 4 5-1

How these numbers are built: methodology