Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America19 of 20 markets have data for Cybersecurity
14 of 15 industries have data in Canada
Showing Cybersecurity in Canada.
Brands AI names when someone asks about cybersecurity platforms for companies without a dedicated team.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Cybersecurity mentions are split in Canada.
- CrowdStrike14.0% share of voice, 25 mentions
- Endpoint6.2% share of voice, 11 mentions
- SentinelOne6.2% share of voice, 11 mentions
- PIPEDA5.6% share of voice, 10 mentions
- Microsoft3.9% share of voice, 7 mentions
- Other brands64.0% share of voice, 114 mentions
Out of 178 verified brand mentions in this snapshot.
Industry leader
CrowdStrike
Cybersecurity · Canada
Share of voice
14.0%
Mentions
25
vs previous
no change
32% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- CrowdStrike6 mentions
- Endpoint5 mentions
- Incident Response3 mentions
Gemini
- CrowdStrike11 mentions
- SentinelOne6 mentions
- PIPEDA4 mentions
Claude
- CrowdStrike8 mentions
- Endpoint3 mentions
- PIPEDA3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|
| CrowdStrike | 5.6% | 7.0% | 14.0% | 19.5% | 10.1% | 10.6% | 15.0% | 13.0% | 10.2% | 14.0% |
| Endpoint | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 6.2% |
| SentinelOne | 7.4% | 7.8% | 5.6% | 11.5% | 6.3% | 3.3% | 5.5% | 7.0% | 6.1% | 6.2% |
| PIPEDA | no scan | no scan | no scan | no scan | no scan | 9.8% | 9.4% | 8.7% | 9.2% | 5.6% |
| Microsoft | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | no scan | 3.9% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 14.0% | 25 | 32% | no change | |
| 2 | Endpoint | 6.2% | 11 | 45% | new |
| 3 | 6.2% | 11 | 18% | up 2 | |
| 4 | 5.6% | 10 | 20% | down 2 | |
| 5 | 3.9% | 7 | 29% | new |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Run your free auditWho moved
Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology