Is AI recommending your brand or your competitors?
ChatGPT, Gemini and Claude are the new discovery channel. Every week we measure which brands they name across 15 industries and 20 markets.
- AI responses analysed
- 277,815
- models queried
- 3
- latest snapshot
- 24 Aug
North America
14 of 15 industries have data in Canada
Showing Agencies in Canada.
Brands AI names when someone asks about tools and platforms for digital marketing agencies.
The ranking reflects those questions, not the industry as a whole.
Share of voice
How Agencies mentions are split in Canada.
- SEMrush8.8% share of voice, 18 mentions
- Ahrefs5.4% share of voice, 11 mentions
- Asana4.4% share of voice, 9 mentions
- Slack3.9% share of voice, 8 mentions
- ClickUp3.4% share of voice, 7 mentions
- Other brands74.0% share of voice, 151 mentions
Out of 204 verified brand mentions in this snapshot.
Industry leader
SEMrush
Agencies · Canada
Share of voice
8.8%
Mentions
18
vs previous
up 1
39% of its mentions appear in a favourable context.
Podium by model
The three models get the same questions. Where they differ is where the opportunity is.
ChatGPT
- SEMrush4 mentions
- Ahrefs3 mentions
- Asana3 mentions
Gemini
- SEMrush9 mentions
- Slack6 mentions
- Ahrefs5 mentions
Claude
- SEMrush5 mentions
- Ahrefs3 mentions
Top 5 trend
Share of voice across the weekly snapshots.
The line breaks where no scan ran. We do not interpolate across weeks with no data.
View the series as a table
| Brand | 2 Mar | 16 Mar | 23 Mar | 30 Mar | 20 Apr | 4 May | 18 May | 15 Jun | 6 Jul | 20 Jul | 3 Aug | 17 Aug |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEMrush | 4.0% | 4.3% | 7.5% | 6.6% | 7.1% | 8.4% | 4.0% | 10.2% | 8.4% | 6.3% | 6.8% | 8.8% |
| Ahrefs | 4.0% | 3.9% | 7.1% | 5.8% | 6.0% | 8.4% | 4.0% | 7.0% | 7.0% | 4.2% | 6.0% | 5.4% |
| Asana | 4.5% | 4.5% | 5.1% | no scan | 2.2% | 3.0% | 4.7% | 2.3% | 4.2% | 4.2% | 2.6% | 4.4% |
| Slack | no scan | 1.8% | 2.8% | 3.1% | no scan | no scan | no scan | no scan | no scan | no scan | 2.6% | 3.9% |
| ClickUp | 2.0% | 1.8% | no scan | 1.9% | no scan | no scan | 2.7% | 2.3% | 2.1% | 2.8% | 1.7% | 3.4% |
Full ranking
| # | Brand | Share | Mentions | Positive tone Percentage of mentions in a favourable context | vs previous |
|---|---|---|---|---|---|
| 1 | 8.8% | 18 | 39% | up 1 | |
| 2 | 5.4% | 11 | 64% | up 1 | |
| 3 | 4.4% | 9 | 44% | no data | |
| 4 | 3.9% | 8 | 13% | no data | |
| 5 | 3.4% | 7 | 14% | no data |
new: was not in the previous snapshot's ranking. no data: it moved, but on too few mentions to measure with confidence. Neither means the brand held still.
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Movements between the last two snapshots in Canada, across every published industry.
Biggest risers
- BigCommerceE-commerce · rank 5 → 3+2
- SEMrushAgencies · rank 2 → 1+1
- Magento (Adobe Commerce)E-commerce · rank 3 → 2+1
- Microsoft Azure Machine LearningAI & ML · rank 6 → 5+1
- CanvasEducation · rank 3 → 2+1
Biggest fallers
- WooCommerceE-commerce · rank 2 → 4-2
- GoogleAI & ML · rank 2 → 4-2
- PIPEDACybersecurity · rank 2 → 4-2
- MoodleEducation · rank 2 → 4-2
- WixE-commerce · rank 4 → 5-1
How these numbers are built: methodology